News and articles
The 2026 Marketing Diamond Awards have been presented
The Marketing Diamond Awards, Hungary’s largest marketing award, were presented at the Digital Forum’s grand awards ceremony. Pentacom once again won the Agency of the Year title, while Billingo Technologies...
Read more
Henkel Hungary has been supporting the dedicated work of the Piros Norr Clown Doctors Foundation for 15 years
The initiative, which has now become an exemplary social collaboration, was launched in November 2010. The Red Nose Clown Doctors Foundation has been receiving continuous support for 15 years through...
Read more
Emotions, stories, authenticity – these were the deciding factors in 2025
For the third time, Trade magazin organised the Christmas TV Commercials – Audience Award Voting competition. This article is available for reading in Trade magazin 2026/02-03 Nine commercials entered the...
Read more
Dreher prepared messages from fathers for Women’s Day
“What kind of job would you like your daughter to have?” – this is the question Dreher Breweries asked its employees on the occasion of Women’s Day. The company handed...
Read more
The herbs that connect: The centuries-old journey of Unicum advertisements from posters to the movie screen
Az Unicum nem csupán egy gyógynövénylikőr, a magyar identitás egyik folyékony építőköve, amely velünk együtt élte túl a világháborúkat, az államosítást és a rendszerváltást egyaránt. Ahhoz azonban, hogy az ikonikus...
Read more
Lightning-fast Auchan shopping with foodora!
Auchan is further expanding its online presence: all of its 19 hypermarkets and 5 supermarkets are now available through foodora’s popular home delivery service. Fast delivery within 60 minutes offers...
Read more
This year, Shell Hungary draws attention to the diverse roles of women
The life of modern women today requires more than just balancing two roles. In addition to work and private life tasks, they now have to cope with countless situations every...
Read more
The 5+5 million forint loan and support scheme for restaurants can be applied for from the end of March
As part of the government’s 5+1-point hospitality industry action plan announced in January 2026, new, combined financing will be available to restaurants from March 23. Within the framework of the...
Read more
IVSZ and WiTH are looking for female role models in the digital profession again this year
The IVSZ – Association of Digital Enterprises and the Women in Technology Hungary Association (WiTH) are announcing their fourth competition titled Female Role Models in the Digital Economy. The aim...
Read more
K&H: style, comfort, speed – this is how women pay today
On the occasion of Women’s Day, K&H examined the payment habits of women in March. The data shows that the financial institution’s female customers follow technological trends and choose mobile...
Read more
Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
Read more
It used to be like this: more than a hundred thousand people joined health funds in 2025
The number of new members joining health funds increased by over 100,000 last year, bringing the total number of members to almost 1.26 million – points out Mihály Barát, financial...
Read more
Nestlé, Planet A Foods team up for cocoa-free brand launch in Germany
Nestlé Choco Crossies incorporate Planet A Foods cocoa-free ingredient ChoViva. Nestlé is to launch a product in Germany containing cocoa-free chocolate through a tie-up with ingredient supplier Planet A Foods....
Read more
Equality on the price tag: feminine hygiene products are 27% cheaper on foodora on the occasion of International Women’s Day
Timed for International Women’s Day, foodora is reducing the price of 25 feminine hygiene products by 27% in foodora Market stores. The national initiative aims to draw attention to the...
Read more
(HU) Új technológiával mérsékli az avokádó-pazarlást a Coop Norvégia
Coop Norway has implemented a ripening technology designed to reduce avocado waste. This method aims to provide more consistent fruit quality and extend shelf life, ultimately helping to cut down...
Read more
By 2050, every second person could be nearsighted – spring especially intensifies hidden vision problems
The World Health Organization (WHO) predicts that by 2050, nearly half of the world’s population could be nearsighted. Modern lifestyles, prolonged close focus, and the increasing use of digital devices...
Read more
KSH: retail turnover in January exceeded the same period of the previous year by 3.5 percent and the previous month by 0.5 percent
2026. In January, the volume of retail trade turnover increased by 3.0 percent, adjusted for calendar effects, compared to the same period of the previous year, the Central Statistical Office...
Read more
A magyar csapat március 15-én lép színpadra a Bocuse d’Or Európai Válogatóján
The Bocuse d’Or European Selection will be held in Marseille on March 15–16, where the continent’s most ambitious chefs will compete. The Hungarian team brings together familiar faces, many years...
Read more
REGIO Játék: 25.4 billion forints in sales and international opening
REGIO GAMES achieved net sales of HUF 25.4 billion in 2025, while launching its online store in several European markets. One third of the turnover was realized in the approximately...
Read more
Brilliant health tips for Women’s Day
Winter often leaves its mark on us unnoticed: dull skin, brittle nails, dull hair. Due to heated spaces and cold air, our bodies lose their usual “glow”, but as spring...
Read more
Polish wholesale onion market: prices at a permanent low, no quick turnaround expected due to import pressure
The price of red onions in the Polish wholesale did not move from the lowest point either markets: after a price decline since the beginning of the season, there was...
Read more
Basmati jam in India: 400,000 tons of rice stuck in ports and on the road, Middle East deals halted
About 400,000 tonnes of Indian basmati rice are being wasted in Indian ports and in transit after the risk and cost of shipping to the region rose sharply due to...
Read more
Waberer’s Group: the first railway trains carrying finished cars from BMW’s Debrecen factory have departed
The first rail trains carrying finished cars have departed from BMW’s Debrecen factory, which is being handled by Waberer’s rail logistics subsidiary PSP Rail – the Waberer’s group told MTI...
Read more
We have the Sports Marketing Ambassador of the Year for 2026
On March 4, at the Digital Forum, the Sportmarketing Diamond Awards, founded by the Sportmarketing Section of the Hungarian Marketing Association, were presented. The thematic marketing award honors the most...
Read more
European Commission: cosmetics continue to top the list of dangerous non-food products
The EU Rapid Alert System for Dangerous Non-Food Products received the most notifications last year for cosmetic products and toys, and cosmetics also topped the list of Hungarian alerts, followed...
Read more
Another international recognition: Liget Budapest received the award for the best creative and sustainable tourist district
At one of the world’s most prestigious tourism awards, the Creative Tourism Awards, the Liget Budapest Project won the “Best Creative and Sustainable Tourism District” award out of 223 applicants...
Read more
Shape the future, in other words: build a brand!
Today one important element of conscious brand building can be the consistent communication of Hungarian origin, especially at a time when consumer decisions are both more rational and emotionally charged...
Read more
Spring brought an increase in the price of business invoices
Erste will increase the fees for corporate bank accounts with effect from May 5, 2026, with the annual inflation rate of 4.4 percent last year published by the Central Statistical...
Read more
Bratislava bans beer bikes from April 1, alcohol ban also expanded
Bratislava 2026. From April 1st, the use of so-called beer bikes will be banned in the entire city – the city council unanimously adopted the decree as part of a...
Read more
Labor force: number of job seekers at historic low
According to data from the National Employment Service, the number of registered job seekers in February 2026 was 225,994, which is a decrease of more than 6,000 compared to the...
Read more