News and articles
Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
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Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
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Discover the solutions of the future on Startup Island! (Part 2)
This year, Startup Island is organized for the second time by Trade Magazin, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
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Henkel Hungary: Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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Workers’ wage demands and company wage increase plans are becoming increasingly distant from each other
Randstad has once again conducted a survey among decision-makers in the corporate sector, which sheds light on business expectations for 2026 as well as the most significant HR challenges. The...
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JYSK’s 103rd Hungarian store opens in Veresegyháza
JYSK will open its newest store in Veresegyháza on February 11, the company’s 103rd store in Hungary. The opening is another milestone in the domestic growth of the Danish-based home...
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Carnival madness at Auchan
The carnival season has arrived this year, and Auchan is helping all ages create the perfect festive atmosphere with fun costumes, colorful accessories and creative party supplies. Whether the little...
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One of the lifestyle paradoxes of the year: dieting in the coldest weather
At the beginning of the year, crowds of people start diets. After the festive feasts, Christmas cookies and New Year’s champagne, everyone suddenly starts with a “clean slate”: less crime,...
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Hungary also fits into the global commercial impact of Valentine’s Day
Many people associate Valentine’s Day with emotions, gifts and romantic dinners, but in practice it has now become one of the most important seasonal shopping impulses of the year. A...
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Kifli.hu expands significantly in Western Hungary
From February 9, Kifli.hu will reach another 150,000 people with its world-class selection and home delivery, between Komárom and Győr, in 24 settlements at once. Families living in Győr and...
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Ski season: an emergency can cost hundreds of thousands if we don’t prepare consciously
Winter and the ski season are in full swing, and many Hungarians are targeting the ski resorts of neighboring countries: the more than half a millionactive domestic skiers are nearly90 percentof...
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SPAR continues to reduce prices
By the end of January 2026, the prices of 27 chicken products had decreased by an average of 10.6 percent compared to November last year, and nearly 100 dairy products...
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Beyond the shelves: this is how Auchan helped communities in 2025
For Auchan Hungary, everyday shopping goes beyond the walls of the stores: it is connected to communities through responsible corporate operations and active social engagement. In 2025, it also paid...
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The EP accepted the safeguard clauses concerning the Mercosur agreement
The plenary session of the European Parliament approved on Tuesday the protective clauses that serve to protect EU agriculture against the liberalization effects of the EU-Mercosur trade agreement, the body...
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Attention, sole proprietors! One of the most important deadlines of the year is approaching
KATA sole proprietors must submit their tax return for 2025 by February 25. Those who have exceeded their annual KATA income limit must also pay the related 40% special tax...
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Poultry meat imports fell in 2025
Based on KSH data, Hungary’s poultry meat exports increased by 3 percent to 227,000 tons in 2025 compared to 2024. Within this, the export of chicken meat increased by 12...
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An average pension fund member is already accumulating nearly four million forints
Last year, the average amount of service expenditure per member in voluntary pension funds increased noticeably, approaching four million forints – points out the financial journalist of BiztosDöntés.hu. However, this...
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Positive Adamsky was transformed into a holding company
Positive Adamsky (PDKY) continues to operate in a holding structure. The goal of the transformation is that the organizational and professional structure of the company group accurately reflects the operating...
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Artificial intelligence at the fruit and vegetable counter – SPAR is testing a new shopping experience
SPAR Hungary introduced a new scale equipped with a camera and using artificial intelligence in the fruit and vegetable department in a test store in Tatabánya. The aim of the...
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AM: Ministry of Agriculture supports the replacement of plantations damaged by frost
The Ministry of Agriculture supports the replacement of plantations damaged by frost with a call for funds of two billion forints – the Ministry of Agriculture (AM) informed MTI on...
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AI has revolutionized SME marketing, but customers aren’t applauding
The use of artificial intelligence in the marketing of domestic small and medium-sized enterprises is spreading at a record speed, while on the consumer side there is a surprisingly wide...
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Health is decided at the family table – dietitians show the everyday application of the SMART PLATE® nutritional recommendation
Nearly seven out of ten adults in Hungary are overweight or obese, while a significant proportion of chronic diseases can be linked to poor nutrition and a sedentary lifestyle. However,...
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AMC: Hungarian organic products can be presented in Germany
11 Hungarian exhibitors can present their products at Europe’s largest organic food and biocosmetics trade fair, Biofach in Nuremberg, the Agrármarketing Centrum (AMC) told MTI on Wednesday. In addition to...
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The EP adopted rules strengthening the protection of the EU wine sector
On Tuesday, the European Parliament supported the new rules with a large majority, which aim to strengthen the protection of the EU wine sector, support producers and open up new...
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NAK: agribusiness and wildlife management organizations in close cooperation
In the future, the National Chamber of Agriculture (NAK), the National Chamber of Hungarian Hunters and the National Hungarian Hunting Association will cooperate even more closely in order to ensure...
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Heineken To Cut Up To 6,000 Jobs As Beer Demand Falters
Heineken said it would cut up to 6,000 jobs from its global workforce and set lower expectations for profit growth in 2026 than a year earlier, as the Dutch brewer...
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AM: the lists of products of the Agro-ecological Program have been updated this year as well
The Agro-ecological Program (AÖP), which is popular among farmers and operates within the framework of the Common Agricultural Policy (CAP), offers farmers several commitments in 2026, for the fulfillment of...
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