News and articles
The customer of the future in 2025: price and convenience above all else
VML’s ninth Future Shopper (“Future Shopper”) research was conducted with the participation of more than 25 thousand consumers and highlights that shopping habits are changing at an unprecedented speed. Shoppers...
Read more
E-commerce balance in the red
Hungary’s digital foreign trade balance is strongly negative: domestic customers are increasingly spending in foreign online stores, while the exports of Hungarian e-retailers are only slowly expanding. The HungarEcomm Stars...
Read more
Professional awards at SPAR Hungary: sustainability, commercial and communication awards
In recent months, SPAR Hungary has not only earned recognition from the industry for its sustainability and commercial innovations, but has also achieved outstanding results in the field of communication....
Read more
Nestlé and Sustainable Business Academy launch soil regenerative agriculture training for young farmers
In January 2026, Nestlé and the Sustainable Business Academy (SBA) will launch a new online course that will introduce young Hungarian farmers to the practical foundations of soil regenerative agriculture....
Read more
The GVH also calls on consumers to shop carefully during the Christmas period
The Hungarian Competition Authority (GVH) is calling on consumers to shop carefully during the Christmas period, and in a statement sent to MTI on Tuesday, it recommends that they not...
Read more
GfK’s November German consumer sentiment index worsened
Instead of the strengthening expected by analysts, the GfK German consumer sentiment index for November weakened, primarily due to the worsening income outlook. According to data published on the institute’s...
Read more
AIPM: 9 out of 10 Hungarians completely trust health influencers
The vast majority of Hungarians, nearly 90 percent, completely trust the influencer they follow on health topics. 27 percent of those surveyed follow some kind of content producer on health...
Read more
Rabbit Product Council: the first European Rabbit Meat Days event series ended successfully
The first-ever European Rabbit Meat Days event series has concluded, and based on experience, Hungarian consumers are open to dishes containing quality rabbit meat – the Rabbit Interprofessional Organization and...
Read more
Europe’s logistics market suffers from a huge supply shortage
According to the latest research by Prologis, the €500 billion logistics market is struggling with a structural supply gap of more than €150 billion. The Hungarian logistics market is characterized...
Read more
Allee is the best-performing sustainable retail facility in the Eastern European region
Allee Shopping Center has achieved a five-star rating from the internationally recognized GRESB (Global Real Estate Sustainability Benchmark) system, making it one of the top performing retail facilities in the...
Read more
More than 600 tons of plastic waste can be saved annually
The latest survey of the Hungarian Association of Logistics Service Centers (MLSZKSZ) on the packaging habits of the logistics market shows that sustainable packaging solutions are gaining an increasingly prominent...
Read more
Digital prestige will be the new social rank
The way we express social status is changing. We hear more and more: what you didn’t post, didn’t happen. Among the younger generations, posting about a concert or a relic...
Read more
The environmental project of the Mercedes-Benz Factory in Kecskemét was awarded two prizes
One project, two awards: Mercedes Benz Manufacturing Hungary Kft. won the Symbol of Sustainability award in the Trade magazin competition, as well as the special Green Awards of the Green...
Read more
Conference Board: US consumer sentiment worsened in October
The Conference Board’s consumer sentiment index for the United States deteriorated more significantly than analysts expected in October. The US consumer sentiment index fell to 94.6 points in October, the...
Read more
The volume and value of foreign trade in pork decreased
According to data from the Central Statistical Office, Hungary’s live pig exports increased by 4.4 percent to 22.6 thousand tons in January-August 2025 compared to the volume sold on the...
Read more
Europe’s largest vegan summit is coming to Budapest
For the first time, an international vegan summit will be held in Hungary. The Vegan Summit Budapest will be held on November 22 at the Europa Event Center, where sustainability,...
Read more
The awards for the most beautiful kitchen gardens were presented
Production in kitchen gardens not only serves to preserve traditions, but also contributes to providing the population with healthy and safe food and strengthening the short supply chain – stated...
Read more
More plies, greater choice
In the first half of 2025 the facial tissue market grew by 8% in volume and nearly 7% in value. From the offline sales channels drugstores stood out, mainly due...
Read more
HUF 67bn budget for sustainable water management
This autumn several new grant opportunities will open up for the development of sustainable water management, with a total budget of HUF 67bn. 80% of the funding will be provided...
Read more
The Hungarian Competition Authority has launched a follow-up investigation into the Wish e-commerce marketplace
The Hungarian Competition Authority (GVH) is investigating whether Wish, one of the world’s largest e-commerce marketplaces, has fulfilled its commitments made in 2023. The competition authority indicated in its statement...
Read more
You can cartelize with artificial intelligence, but it’s not worth it
Taking action against cartels remains a priority for the Hungarian and EU competition authorities. Companies will also need to pay attention to this area in 2026, warns the international law...
Read more
37 young agricultural professionals were awarded in the Hungarians’ Bread program
This year, 37 young agricultural professionals from the Highlands, Transylvania, Partium, Transcarpathia, Voivodeship and the motherland were awarded in the Hungarian Bread for the Future scholarship program, who received support...
Read more
Carrefour prepares sale of Romanian branch
Carrefour is said to have instructed BNP Paribas to find a buyer for its Romanian stores. The food retailer is currently conducting a strategic review of its international operations. Carrefour...
Read more
Hungarian team wins gold, pair gold and bronze at the street fishing world championship!
The 4th Street Fishing World Championship was held on October 25-26, 2025, in Green Bay, Wisconsin, USA, on the Fox River. This was the first time the world competition of...
Read more
Producer prices of broiler chickens and broiler turkeys have increased
According to the slaughter statistics of the Hungarian Institute of Animal Husbandry, 474.5 thousand tons (live weight) of poultry were slaughtered in Hungary in the first eight months of 2025,...
Read more
German brewer Veltins buys malt-drinks brand Karamalz
Veltins had distributed Karamalz last year before the deal was ended 12 months ago. German brewer C & A Veltins has acquired non-alcoholic malt-drinks brand Karamalz for an undisclosed sum,...
Read more
37 young agricultural professionals awarded in the Hungarian Bread program
This year, 37 young agricultural professionals from the Highlands, Transylvania, Partium, Transcarpathia, Voivodeship and the motherland were awarded in the Hungarian Bread for the Future scholarship program, who received support...
Read more
Pringles HOT in glowing packaging for Halloween
Pringles is dressing up two of its HOT flavours – Chilli & Cheese and Kickin Sour Cream – in special glowing packaging for the Halloween season. The packaging charges up...
Read more
The average yield of plums and apples also decreased this year
The domestic corn production area in 2025 was 753 thousand hectares, of which 336.3 thousand hectares, 44.7 percent of the total area, had been harvested by October 8. The average...
Read more
Amazon To Invest €1.4bn In Dutch Operation
Amazon plans to invest €1.4 billion ($1.63 billion) in the Netherlands over the next three years, the company said on 27 October. The investment is its largest in the euro...
Read more