News and articles
Stuffed cabbage is the most Christmassy dish of Hungarians
Half of Hungarians are obsessed with fish soup at Christmas, and even more with stuffed cabbage. The majority would be fine without Zserbó and gingerbread, but a holiday is not...
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We took you on a flight! (Part 2)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up in Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised by...
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The margin freeze changed things in the bologna and other cold cut categories
While the margin freeze favoured manufacturer brands in the bologna category, private labels strengthened among cold cuts, which weren’t affected by the government measure. This article is available for reading...
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Plant-based dairy market could grow to USD 34bn by 2030
According to a recent forecast by MarkNtel Advisors, the global plant-based dairy market could reach USD 34bn by 2030. This article is available for reading in Trade magazin 2025/12-2026.01 It...
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Some of SIRHA’s partners
This article is available for reading in Trade magazin 2025/12-2026.01 Italy is the guest country Italy will be the guest country at Sirha Budapest 2026, as ITA celebrates its 100th anniversary. The...
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Nestlé invests GBP 28m in British instant coffee factory
Nestlé is investing GBP 28m to upgrade its instant coffee factory in Dalston, northwest England. This article is available for reading in Trade magazin 2025/12-2026.01 The investment will be used...
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Could there be a turnaround?
Contrary to many other analyses of consumption among younger generations, data from this year’s representative survey commissioned by the National Council of Wine Communities (HNT) reveals: young adults are turning...
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How is Hungary’s demographic decline transforming retail?
Hungary’s population is slowly but steadily shrinking and this process is reshaping not only the structure of society, but also storefronts. According to data from the Central Statistical Office (KSH),...
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Zott Protein Coffee Shot
A double boost for energy and muscle growth. Zott Protein Coffee Shot offers a health-conscious alternative to energy drinks and sugary coffees. Contact: Zott Hungaria; e-mail: zott@zott.hu...
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The Hungarian-developed PetWiseCare application has been launched
The pet-friendly application PetWiseCare has become available nationwide. The application offers veterinary help available 24/7, even at night, and a knowledge base compiled by doctors for owners. The initiative was...
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Dairy-, gluten- and added sugar-free dishes: aesthetically pleasing and quick
More and more research and articles are confronting us with the high number of food allergies and sensitivities both in the world and in Hungary. Moreover, when we talk about...
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Saveggy develops edible plant-based cucumber packaging
Swedish start-up Saveggy has developed a breakthrough solution to replace plastic packaging for cucumbers: the edible plant-based coating is made from rapeseed oil and gluten-free buckwheat oil, keeping the product...
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Hungarian Product is 20 years old – a reliable compass in the domestic FMCG sector
In 2025 the awareness and role of Hungarian Product trademarks in consumer decisions continued to strengthen, according to the latest representative national survey by Hungarian Product Nonprofit Kft.: 90.6% of...
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KPMG CEO Outlook 2025: replanned trust
CEOs are more cautious about the future of the global economy, but they are optimistic about the prospects for their own companies, according to KPMG’s latest survey. The study involved...
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Sunday lockdowns may return in Europe
The question has become more and more important in Europe: should stores be open on Sundays? Now Carrefour has found a way in Belgium and will open dozens of its...
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Qvik mobile payment: first available nationwide at Praktiker
Free, in seconds: Praktiker is introducing qvik mobile payment in its national network. Customers can now choose from even more options if they want to make purchases quickly, conveniently, and...
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The first phase of Nébih’s national winter food chain inspection has been completed
This year, increased official inspections of popular winter holiday foods and the facilities that produce them are taking place across the country. Nébih and regional food chain supervision authorities are...
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Time is running out…
“This race is happening now! Tomorrow will be tomorrow. This race can only be won today…” said the organiser of an international 800km ultra running race to Gábor Rakonczay, who...
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Demand for plant-based protein is the engine of the European nut market
In 2024 the European Union maintained its leading position on the global nut market, importing around EUR 6bn worth of nuts. This article is available for reading in Trade magazin...
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The awards for the Excellent Hungarian Honey of the Year competition were presented
The results of the varietal honey competition and this year’s best Hungarian honey were announced on Saturday at the 16th Gyula Honey and Gingerbread Festival. In 2025, the excellent Hungarian...
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K&H: change of attitude in large companies: more experience, slightly less training
The majority of large domestic companies continue to consider the development and motivation of their employees important, but there is a noticeable trend change in the provision of training, fringe...
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Record traffic expected at MPL parcel machines, Christmas orders should be placed by December 12
According to the forecast of Magyar Posta, the highest parcel traffic is expected in the weeks leading up to Christmas, with the peak this week, therefore the company draws attention...
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Those who matter will be there at SIRHA Budapest!
Next spring Central Europe’s largest food industry and HoReCa trade fair, SIRHA Budapest will open its doors again. This article is available for reading in Trade magazin 2025/12-2026.01 From 3...
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Wineries reloaded: the second generation is coming
Our magazine interviewed Pálma Koch, the president of Junibor – Young Winemakers’ Association. This article is available for reading in Trade magazin 2025/11. How does the professional attitude and vision...
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Munkácsy’s Ecce Homo painting is being built from LEGO bricks in Debrecen
One of the paintings from Mihály Munkács’ Christ trilogy, the work titled Ecce Homo, will be built from LEGO bricks in Debrecen – the press service of the Déri Museum...
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A green future at FoodTechShow
In mid-October companies, developers and decision-makers shaping the future of the Hungarian food industry gathered in the Terminal 1 Airport Event Centre, where the Hungarian Chamber of Agriculture (NAK) held...
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Chocolate Santas with Larvae in Schools – Investigation Launched in Several Towns
In Hajdúböszörmény, and then in Tápiószentmárton and Hajdúdorog, children were given chocolate figures contaminated with larvae – it was discovered after several parents complained. The desserts were distributed in kindergartens...
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Marodi Superfoodie Tagliatelle pastas
Marodi Superfoodie pastas take everyday cooking to the next level. They are characterised by natural colours, sophisticated flavours and high nutritional value. Contact: Manufacturer: Marodi d.o.o http://www.marodi.com Distributor: Import-Trade Hungary...
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MNB: artificial intelligence could be the new engine of the financial system
Artificial intelligence (AI) can be the new engine of the financial system – emphasized Norbert Izer, the central bank’s executive director responsible for financial markets and digitalization, in the Magyar...
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Revolut: full crypto withdrawal in Hungary – customers given a tight deadline
Hungarian Revolut users received an unexpected announcement: the fintech provider is permanently discontinuing its cryptocurrency services in Hungary. The decision is due to the still unsettled domestic regulatory environment, writes...
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