News and articles
Recent research: Hungarians believe these are essential parts of Christmas
Hungarians believe that the most important thing at Christmas is to avoid conflict, yet almost every second family experiences tension because we strive for perfection – according to a recent...
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More than 5 million forints donated as a result of the charity wine auction
The second charity wine auction of the Rotary Club Budapest -Margitsziget ended with extraordinary success. The cheerful and deeply human event proved once again that when people with good intentions...
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Lidl, Novartis and HungaroControl are also among the best places to work
The domestic impacts of climate change are no longer challenges of the future: increasingly frequent weather extremes are placing a serious burden on settlements. The LIFE LOGOS 4 WATERS project...
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Hungarian innovative egg products in Saudi Arabia?
Saudi Arabia’s economy is largely based on oil and is one of the world’s largest oil exporters. Its vast territory is home to 36 million people, and the country with...
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Despite the peak in visitors, food truck operators earned less this year
Despite the peak number of visitors, domestic food trucks did not generate more revenue this year, according to a survey by the Hungarian Street Food Association. BBQs and drinks earned...
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Budapest’s largest pop-up Christmas market with Hungarian handicrafts
The Gift Terminal, featuring more than 150 Hungarian designers, and the Allee Christmas Fair, showcasing authentic, artisanal creators, are open until December 24th for those looking for quality, homemade and...
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JYSK’s newest store opens in Veresegyház, and the company is once again supporting a civil organization
On December 17, JYSK’s newest store will open in Veresegyháza, which will be their 103rd store in Hungary. The company organizes a charity campaign to support the local community on...
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Expert: hourly wages for seasonal jobs are 10-20% higher than for permanent jobs
Seasonal labor demand will spike again by the end of the year: in addition to the summer peak period, the months from November to early January are considered the busiest...
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How to get free beers at the trendiest places in Budapest
Budapest’s beer bars with special offers show their most exciting faces to the owners of the new Bakancslista beer travel card. With the publication, you can visit ten different restaurants...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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Half of Hungarians are not prepared for holiday emergencies
The cozy Christmas atmosphere can turn into a nightmare in an instant if the power goes out, the heating stops or the drain gets clogged during the holidays – and...
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Generations and perceptions: people from different generations like office work for different reasons
According to online research conducted by iO Partners in the summer of 2025, different age groups have different views on ideal office working conditions, which indicates a certain degree of...
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No promotions, no shopping
The majority of Hungarian shoppers prefer to spend when they see a promotion. This article is available for reading in Trade magazin 2025/11. According to a survey by Árukereső.hu, 57%...
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Pál Győrfi also supported the initiative of the Private Business Chain and Kerekes Kft.
The initiative focusing on domestic commercial and supplier cooperation was also supported by Pál Győrfi: the well-known communications specialist supported the program of Private Business Chain and Kerekes Kft. with...
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Hungarian exports are gaining new momentum: medium-sized companies are increasingly managing exchange rate risk and opening up to new markets
Hungarian exports continue to strengthen, with medium-sized enterprises playing an increasingly important role. Although small and medium-sized enterprises (SMEs) already account for more than half of Hungarian exports, available data...
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Water table: water retention solutions in collaboration with nature
The domestic impacts of climate change are no longer challenges of the future: increasingly frequent weather extremes are placing a serious burden on settlements. The LIFE LOGOS 4 WATERS project...
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Aldi launches ‘lickable’ wrapping paper
Budget supermarket chain Aldi has launched a ‘lickable’ pigs in blankets wrapping paper. According to the retailer, the design captures the “smoky, savoury flavour” of the festive favourite. It features...
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Private label’s allure transcends income levels, survey finds
Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save money, Alvarez & Marsal reported. Consumers with household incomes above $100,000...
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Ferrero Invests €140m In Spanish Ice-Cream Plant
Global confectionery group Ferrero is investing €140 million in a major transformation of its Ice Cream Factory Comaker (ICFC) plant in Alzira, Valencia. According to a company press release sent...
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Holiday spending trends: affordable gifts, experiences and premium foods take center stage
According to the Mastercard Economic Institute Forecast, smaller gifts, experiences and premium food will be the most important spending categories in Europe this holiday season. According to SpendingPulse data, retail...
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A surprising turn on eMAG: more people are ordering PCs on installments than refrigerators this Christmas
The Christmas season has been in full swing at eMAG since November: in the second half of November, the top sales charts were dominated by categories that are typically intended...
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It took just one day for vegans to stop looking like hippies – this is what the Vegan Summit Budapest was like
With over 1,000 participants, Hungarian star performers, and a summit held in an elegant venue, the first-ever Vegan Summit Budapest kicked off on November 22nd, aiming to bring together and...
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The Elyn’s Lab brand has launched a total of nine new products this year.
For Elyn’s Lab, 2025 was a year of innovation. The brand introduced a total of nine new products to the market this year, of which the tinted lip balm, available...
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Christmas plastic dumping: why and how to reduce waste during the holidays?
Christmas is one of the annual peaks in plastic waste production. Gift wrapping and plastic containers from holiday food orders accumulate in huge quantities during this period, while Hungary is...
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Kifli.hu launches a groundbreaking, entirely AI-powered Christmas campaign titled “Almost Missed Moments. But Not Now!”
A Christmas campaign video created entirely with artificial intelligence was presented by the Kifli.hu parent company, Rohlik Group. The campaign, titled “Almost. Not this time,” is built around the true...
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Companies are getting tired, individual entrepreneurs are getting stronger – October company trend in light of the new tax package
According to the October company trend, partnerships are still under pressure, while there is a recovery among sole proprietorships. The newly adopted 11-point tax and administration reduction package modifies several...
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Master Good stands by Hungarian golf as the main sponsor
At the annual general meeting of the Hungarian Golf Association last week, the board presented the work of the past six months in detail. Since the election of the new...
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Energy efficiency revolution in domestic shopping malls
The Energy Working Group of the Hungarian Shopping Centers Association (MBSZ) has prepared its latest energy efficiency survey and publication, which presents in detail how the sector has responded to...
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EY: There is a climate plan, but little real action
While many companies have climate plans, actual action is lacking. According to recent research by EY, the majority of the world’s largest companies are not sufficiently prepared to limit global...
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JYSK installs new solar park in Poland – the Ecser center in Hungary is also becoming greener
JYSK is further expanding its renewable energy investments in Europe: the company’s largest solar park has started operations in Poland, while in Hungary, the solar power plant at the distribution...
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