News and articles
This is how we’ll shop in 2026 – five food trends that will rewrite shopping
The relationship with food has changed dramatically in recent years, with consumers increasingly making careful decisions about what goes into their baskets. Based on its own sales data, customer patterns...
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Labeling rules for energy drinks have become stricter: they can only be marketed with clear labels
As of January 1, 2026, the conditions for the distribution of energy drinks in Hungary have become even stricter. According to the amendment to the decree of the Minister of...
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Trade union: the elimination of the margin cap could lead to another price explosion for basic foodstuffs
The Egyenlő.hu modern trade union accuses retail chains of preparing further price increases. The organization, speaking to Economx, claims that the intention behind the push to eliminate the margin stop...
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Hungary’s Nutridude peanut butter is a huge international success
Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...
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Lidl launches Singer sewing machine sale: the star product arrives for under 40 thousand forints
From January 15, Lidl will expand its sale offering with more products related to sewing and creative hobbies, centered on a Singer sewing machine. The legendary brand’s product will be...
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Hungarian fruit production in crisis: shrinking production areas, increasing imports and more expensive supply
Increasingly serious structural and production problems characterize Hungarian fruit production, which directly affect not only the players in the sector, but also retail supply and consumer prices. According to the...
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New CEO at the helm of Continental Tobacco Co.
On January 1, 2026, Zoltán Magyari, the current Deputy CEO, took over the management of Continental Dohányipari Zrt. from Csaba Füzi, who had been the CEO of the company since...
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L’Oréal to Incorporate the Power of Infrared Light into Hair and Skin Care with Two Breakthrough Innovations at CES® 2026
At CES® 2026, L’Oréal Groupe, a market leader in beauty, unveiled two breakthrough new technologies that bring the power of light to hair and skin care. These are the CES...
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2026 could be the year of the circular economy: are we ready for the turnaround?
The transition to a circular model is now not only an environmental option, but also a guarantee of economic survival. As the effects of global raw material shortages and the...
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István Nagy: the government will not leave farmers alone in trouble in the case of Bászna Gabona Zrt. either!
The government will not leave farmers alone in the case of Bászna Gabona Zrt. either! – stated István Nagy, Minister of Agriculture, in a video post published on his Facebook...
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FOR WINE Wine Tourism Conference and WINE TOUR again on January 29th
The BorÉrt Association is organizing Hungary’s only program specializing in wine tourism for the 8th time at the Hungarian Agricultural Museum. The part of the event organized for the general...
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Milestone at Wizz Air: The airline has carried 500 million passengers since 2004
Wizz Air has reached 500 million passengers: the airline announced that it has carried half a billion passengers since its launch in 2004. The company stressed that the number is...
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Live pig exports pick up, imports fall in Hungary
According to data from the Hungarian Central Statistical Office, Hungary’s live pig exports increased by 6.7 percent to 35.4 thousand tons in January-November 2025 compared to the volume sold on...
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The role of palms goes far beyond ornamental plants – they are strategic raw materials in food and industrial chains
While in Europe, including Hungary, we primarily consider palms as ornamental plants, on a global scale, palms provide one of the most important raw materials for the food, chemical and...
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Ultra-processed foods: increasing health and regulatory pressure on manufacturers and retailers
The role of ultra-processed foods (UPF) in the European diet is increasingly under the spotlight, after several comprehensive studies linked serious health risks to their regular consumption. According to studies...
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GOSZ-VSZT-NAK variety trial: for the nineteenth time, objective data helps corn producers choose varieties
Although winter wheat took over the leading role of corn last year, the spring-sown crop, grown on approximately 750 thousand hectares, is still a strategically important arable crop in Hungary....
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AM: the government is supporting the grape and wine sector with targeted subsidies
Hungarian wine is part of our national identity, it belongs to our culture, therefore supporting the sector and strengthening the market positions of the products is a priority task for...
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“Let’s unite for Liza!” – A national campaign has been launched for the life of a 3-year-old girl battling a brain tumor.
A family and community of supporters are raising money for the treatment of Liza, a young child battling a rare, aggressive brain tumor. Four months ago, Liza, who is only...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Sándor Czomba: the number of job seekers is at another low point
The National Employment Service registered the lowest number of job seekers since the change of regime in December last year. The number of job seekers was 216,082, which is a...
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China launches antitrust investigation into Trip.com
China’s market supervision authority has launched an investigation into online travel company Trip.com Group Limited for alleged violations of competition law, China’s State Administration for Market Supervision (SAMR) said on...
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Dr. Georg Winter, pioneer of environmentally conscious corporate governance – founding supporter of the KÖVET Association, has passed away
The KÖVET Association announced with deep sorrow the passing of Dr. Georg Winter, whose vision, consistent professional presence and – in the beginning – concrete financial support were essential for...
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GOSZ-VSZT-NAK variety trial: objective data helps corn producers choose varieties for the nineteenth time
Although winter wheat took over the leading role of corn last year, the spring-sown crop, grown on approximately 750 thousand hectares, is still a strategically important arable crop in Hungary....
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2026: The year of accessible nutrition
FrieslandCampina Ingredients is predicting 2026 will be the year of accessible nutrition, according to its sixth annual trends report. Protein was a hot trend in 2025, but in 2026, manufacturers...
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Tesco records strong Q3 with increased online sales and delivery service growth
Tesco reported a solid like-for-like sales growth across the third quarter and Christmas trading period. For the 19 weeks covering Q3 (13 weeks to 22 November 2025) and the Christmas...
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Serbia Aims To Attract Foreign Retailers To Curb High Prices
Serbia’s Minister of Internal and Foreign Trade, Jagoda Lazarević, has announced a new strategy designed to attract international retailers, curb inflation, and foster a more competitive domestic market. In interviews...
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The Hungarian fruit and vegetable sector community TÉSZ R+D program has been launched
The program is being implemented in an unprecedented level of professional cooperation with the coordination of FruitVeB Hungarian Fruit and Vegetable Interprofessional Organization and Innofresh Nonprofit Kft., and with the...
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István Nagy: 2026 will be the year of construction in Hungarian agriculture
We have achieved significant results since 2010, and we can clearly say: 2026 will be the year of construction in Hungarian agriculture – the Minister of Agriculture announced in a...
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Audi’s global deliveries fell by 2.9 percent last year
Audi delivered more than 1.6 million vehicles to its customers worldwide last year, a decrease of 2.9 percent compared to the previous year. However, deliveries have increased year-on-year every month...
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Poultry has become more expensive in the EU too
According to AKI PÁIR data, the live weight producer price of slaughter chickens in Hungary increased by 7.8 percent to 447.7 forints/kilogram, and that of slaughter turkeys by 10.0 percent...
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