News and articles
Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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Domestic meat industry in a market turmoil
The restructuring of international export opportunities, investment constraints arising from funding systems and income-based shifts in consumer decisions are all contributing to the need for strategic adaptation by players in...
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Brand Footprint – the celebration of brands
Once again the joint Brand Footprint research by YouGov and WorldPanel made an attempt this year to measure the role of brands, using easily interpretable and logical metrics. On the...
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Andrea Prohászka: The whole family had to learn to play different roles – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed Andrea Prohászka, managing director of Tutti Kft. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu....
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Albert Heijn’s personal care brand revamped
Albert Heijn has revamped its private label personal care product range. This article is available for reading in Trade magazin 2025/12-2026.01 The Care brand offers more than 300 vegan, microplastic-free...
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Protein Waffle Bar / MaxiNutrition
Snacking with premium quality protein and minimal sugar content. The Protein Waffle Bar is an essential snack for anyone who is conscious about their diet and wishes to support muscle...
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Mondelez adds US to markets for zero-sugar Oreos
The US snacks giant sells the snacks in China and in markets in Europe. Mondelez International is rolling out its zero-sugar Oreos in the US next month, the snacks giant’s...
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The global climate crisis will become serious by 2025: never before have so many alarming signs pointed in one direction
Shoppers can choose from a wide range of Christmas candy in Hungary this year, with manufacturers offering not only traditional flavours but also many special new products for the holiday...
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Investment dumping is coming in the food industry
Hundreds of billions of forints worth of value-adding investments are underway in the domestic food industry. The process is also being supported by the advance payments and preferential loans available...
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It turns out which online food ordering platform websites are the most sustainable
Hungarian startup Carbon.Crane, which focuses on reducing online carbon footprints, conducted seasonal research: it examined the eight most popular food ordering websites from a sustainability perspective. Their measurements reveal the...
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Customers are also looking for the record-breaking iPhones in refurbished versions
Smartphones purchased during the pandemic have now become eligible for replacement, and Hungarian buyers are surprisingly looking for not only the cheapest, but also high-end, refurbished iPhones, according to recent...
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Best Global Brands: the most valuable brands in 2025
According to Interbrand, brand equity is the interaction of three components: financial performance, the role of the brand in purchasing decisions and brand strength. This approach proves that a brand...
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NGM: Budget deficit may remain below 5 percent next year as well
The budget deficit may remain below 5 percent in 2026, and the public debt may remain at 73.5 percent of GDP, said the State Secretary for Public Finance of the...
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MediaMarkt’s new commercial focuses on a stress-free Christmas
Sorry, this entry is only available in HU....
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Tariffs, protection and pipe dreams
György Jaksity, chairman of the board at Concorde once again gave a presentation at the Business Days conference. The speaker called attention to the fact that the world’s economic and...
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McDonald’s Christmas commercial sparks controversy
McDonald’s in the Netherlands has withdrawn its Christmas commercial this year after the short film created with artificial intelligence caused significant outrage on social media. The Sweetshop studio, which created...
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Trade magazin projects at the SIRHA Budapest 2026 trade show
The official journal of the SIRHA Budapest 2026 trade fair is once again Trade magazin. The 2026/2-3 issue of the magazine will provide Sirha visitors with details of the event and we...
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Hungary should say no to the destructive EU-Mercosur agreement! – urge civil and agricultural organizations
The European Council and Parliament are expected to vote in the coming weeks on the ratification of the agreement between the EU and the “South American Common Market” (Mercosur). This...
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Mere-Basket is preparing for a strong expansion: the Russian discount chain is looking for new rural locations
The Russian-backed Mere retail group – which appeared in Hungary under the name Basket Plus Discount Store – has begun expanding its domestic network. The company aims to achieve nationwide...
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Christmas laser lights could endanger air travel – buying unsafe products also poses a serious risk to consumers
During the Christmas season, many people decorate their homes with laser projectors or use such devices during the celebration. However, few people know that their improper use can pose a...
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Wage increase prospects in 2026: can we expect a salary increase? – Expert answers
Wage planning processes are already in full swing: companies’ room for maneuver is simultaneously affected by inflation trends, the need to retain their workforce, and the EU wage transparency directive...
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Trend-following milk desserts
Despite economic hardship and shoppers spending more cautiously, the milk dessert category is growing. About 40% of sales is realised in the discount supermarket channel. This article is available for...
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Product recall at Nestlé
Nestlé is voluntarily recalling certain batches of LACTOGEN Harmony 1 – 500 g and BEBA OPTIPro 1 – 600 g. We hereby inform our consumers that, as a precautionary measure,...
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The government provides further significant assistance to the domestic dairy sector
The main goal is to stabilize the operations of domestic milk producers and processors, strengthen the market positions of Hungarian products, and ensure the long-term competitiveness of the dairy sector...
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SPAR Group exits Western Europe – but continues to expand in Hungary
South Africa’s SPAR Group is continuing its portfolio cleaning strategy: the company would sell its British interest, Appleby Westward, CEO Angelo Swartz confirmed to Reuters. The move fits in with...
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Enterprise AI adoption rate hits all-time high
In Hungary, medium-sized and large companies are using artificial intelligence at an unprecedented rate – according to the latest data from the K&H innovation index. The rate of corporate AI...
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Safe vegetable fermentation
Home fermentation is undergoing a renaissance, adding variety to the winter diet./ This article is available for reading in Trade magazin 2025/11. Sauerkraut, kimchi and beet kvass aren’t only healthy...
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A new era in Budapest’s tourism management: the capital’s TDM model is transforming
A system-wide renewal is beginning in Budapest’s tourism management: at a professional event held at the Museum of Fine Arts in the first week of December, the Metropolitan Municipality, the...
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Most of the black olives sold in stores can be colored using a chemical process
Few people know that black and green olives are different stages of ripeness of the same fruit – however, the picked berry is extremely bitter when raw, so its industrial...
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Kaufland tests telemedicine service in Germany
Kaufland Germany has launched a new telemedicine service at its Mosbach store, in collaboration with the Sana MVZ am Stiftsberg medical centre: the 54m² S Medical Room is located in...
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