News and articles
Oat-based “feta” wins the cheese innovation competition of Lidl Germany and ProVeg
Finland’s Mö Foods has won the cheese innovation competition organised by Lidl and ProVeg, meaning that their oat-based feta alternative will be available in the German discount supermarket chain’s stores...
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Finger Food Experience
Finger food isn’t just a gastronomic trend, but a conscious response to our accelerated lifestyle and the new economic challenges of hospitality. This article is available for reading in Trade...
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Somersby Sour Cherry has arrived
Somersby, the leading brand on the Hungarian cider market is expanding its portfolio with a new flavour. Sour Cherry has arrived, combining the natural sweetness of ripe sour cherries with...
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KPMG: Easter boom: the season is exploding for families, retail and the chocolate industry
Consumption habits related to the Easter holiday – including sprinkling, egg painting and eating sweets – appear not only as a cultural tradition, but also as a marked manifestation of...
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Deteriorating foreign trade balance: causes and prospects
According to the latest data from the Central Statistical Office, in February 2026, the volume of domestic exports decreased by 2.3%, while imports increased by 6.7% compared to the same...
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Ultrarunner Szilvia Lubics helps with Ultrabalaton
There is nothing to embellish: running the Ultrabalaton, or 209 kilometers, is a challenging challenge. Not only for those who are taking on this distance for the first time, but...
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Every fourth package now arrives from abroad
In 2025, 195.27 million parcels were handled in Hungary, and 52.66 million shipments – one in four – came from abroad, which forces a new operating logic for logistics players....
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HELL turns 20: Michele Morrone, an exclusive awards ceremony and a spectacular safe await fans at the anniversary event
HELL will celebrate its 20th birthday with a special anniversary event on April 24, 2026 in Millenáris Park. Michele Morrone will also participate in the large-scale event, the HELL Perfect...
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The 2026 Lamb Days program ended with record participation
The Lamb Days, held between March 28 and 29, 2026, were a great success: this year’s program was realized with greater interest than ever before. A record number of 48...
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It’s wild garlic season, here are some health-conscious recipes
Many people interested in gastronomy are waiting for spring (also) because of the wild garlic season. The herb is native to all of Central and Northern Europe, as well as...
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New trend in tourism: Young travelers are no longer looking for a room, but for company in Europe
Hostels based on community experiences are gaining ground in European tourism, offering young travelers organized programs and community spaces in addition to accommodation. For Generation Z and millennials, travel is...
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Ticket sales for the 5th Rossmann x Krémmánia Beauty Expo are now open
Ticket sales have started for the 5th Rossmann x Krémmánia Beauty Expo, one of the largest beauty events in Hungary, which will be held between May 29 and 30, 2026....
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IKEA further expands its services: design studio opens in Szeged
In the spirit of affordability and accessibility, IKEA is constantly improving its services and making its personalized home furnishing solutions available in new cities. As part of this, IKEA will...
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There is a sport in which lumberjacks compete in strength
It may seem incredible, but sports tree felling with an axe and a saw is now a competitive sport followed by millions, especially in the Australia-New Zealand region, but also...
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Protest against closure of Romania’s largest fertilizer plant in Târgu Mureș
About 300 employees of the company, Azomures, demonstrated against the closure of Romania’s largest fertilizer plant in Târgu Mureș on Tuesday, asking the Romanian government to save the strategic plant...
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BioTechUSA: a plant-based diet is an opportunity, not a risk
Although consumer interest in vegan diets is growing, the market is still hampered by a number of misconceptions. However, a plant-based diet can easily be nutritionally complete, says Sára Somogyi,...
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The European Fresh Campaign continues
The European Fresh Campaign continues, with the program planning to reach up to 1.2 million children. As the first fresh Hungarian vegetables appear on store shelves and markets in spring...
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Recipes for Easter: dairy-, gluten- and sugar-free delicacies
Easter can be approached from many aspects, but it is also undeniably a gastronomic event. However, many people cannot enjoy the many delicacies prepared in the traditional way due to...
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They’re coming, crunching and munching
Snacking isn’t simply about extra calories, but increasingly a new way of organising everyday life: consumers adjust their eating to their own rhythm, not the other way around. Snacks aren’t...
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Spaniards and Italians spend Easter in Hungary, but the number of English words is increasing
Budapest will be full of foreigners during the Easter period. According to Kiwi.com booking data*, the number of travelers here will increase significantly compared to last year’s spring break. While...
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The Agricultural Machinery Association was established
The Hungarian agricultural machinery sector reached a milestone: the National Association of Agricultural Machinery Manufacturers (MEGOSZ) and the National Association of Agricultural Equipment and Machinery Distributors (MEGFOSZ) officially established the...
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Although the business benefits of using AI are clearly visible, half of companies are still lagging behind
Domestic companies are sensing the business opportunities inherent in AI, but in many cases more guidance and practical support are needed for implementation. Nearly a third of companies that are...
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Kavosz: financing options for domestic SMEs in the Széchenyi Card Program are expanding
The Széchenyi Card Program’s Agricultural Széchenyi Investment Loan MAX+ scheme can be applied for with four new support titles from April 1, 2026, the change provides broader financing options for...
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April Fool’s Day 2026: Europe’s Retailers Get Creative
April Fool’s Day has arrived, and with it comes a host of creative pranks from retailers across Europe. Here’s a look at some of this year’s highlights: Asda presents...
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Two million hours in the wild, 800 protected livestock – we monitored domestic large predators for three years
The Interreg LECA (Protection and Coexistence of Large Carnivores in the Carpathian Region) project, involving 11 organizations from six countries, was completed at the end of March, in which WWF...
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Agricultural loan portfolio decreased in 2025
Agricultural loan portfolio decreased by 7.0 percent to HUF 974.5 billion compared to the same period of the previous year. Within this, the share of preferential loans was 61.8 percent,...
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At the initiative of Hungary, another EU source will help farmers affected by last year’s drought
Among others, at the initiative of Hungary, the European Commission approved that farmers affected by the extraordinary drought in 2025 will also receive compensation this year. As a result of...
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Monster Rossi Zero Sugar
Legendary MotoGP champion Valentino Rossi continues to live life to the max. This sugar-free version of “The Doctor®” signature drink proves that while some things may change over the years,...
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Hungarian retailers were in a teasing mood on April 1
Alongside European retailers, Hungarian players were also in a playful mood on April 1: they sent each other pun-packed messages in social media, sparking a true wave of affection and...
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About four-fifths of Hungarians consider it important to have insurance
A significant majority of the Hungarian population finds assistance insurance attractive and useful – this is revealed by the recent Assistance Insurance Index research by Europ Assistance. According to the...
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