News and articles
THE LATEST ISSUE OF TRADE MAGAZINE HAS BEEN PUBLISHED!
The newest 2025/12–2026/01 issue of Trade magazine has been published, whose extended, digital version can already be read on our website a few days before the arrival of the printed...
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Even though half of Hungarians are stressed about Christmas gifts, we don’t compromise on quality
Christmas gift shopping is a joy for many, but a particularly stressful experience for others. According to a recent survey by Árukereső, Hungarians’ feelings are strongly divided: while every fourth...
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Milestone in supplier relations – Rossmann organized the Supplier Conference with the participation of more than 100 partners
Rossmann Hungary held its first Supplier Conference in its history, hosted by its new, state-of-the-art logistics center. The event, attended by more than 100 partners, aimed to provide the company’s...
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VIP Customer Night and crazy fuel deals
Auchan Hungary will be holding its VIP Customers’ Evening on December 5th, where customers can get a 30-40% discount on a number of popular products, from food to household goods...
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Premium drink, premium literature
In early November a truly special event took place in the Unicum House: at the beck@grecsó musical duo’s evening prose, poems and songs – written jointly by songwriter and writer...
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Nutella® at the Advent Basilica Christmas Market – the iconic brand will have its own stand
Nutella®is all about happy family moments and shared experiences. This is especially true at Christmas, the most intimate time of the year, when loving moments spent together take center stage....
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Kifli.hu has reached its ten millionth order
In the first week of December, Kifli.hu reached its ten millionth order in its history. Customers now fill more than 300,000 virtual baskets per month in the online store, which...
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Milestone in domestic energy policy: new package of recommendations supports sustainable solar and wind power plant developments
A scientifically based policy recommendation package and a new GIS methodology to help designate facilitated areas for renewable energy sources – primarily solar and wind power plants became available thanks...
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A return to the basics of classic bar culture: the Lazy Lion bar has opened in Adria Palace
Lazy Lion, Budapest’s new cocktail bar, will open on December 4th, drawing inspiration from the traditions of classic bar culture. The ambition of the team behind Lazy Lion, led by...
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Responsible Gastro Hero Foundation: a sourdough and kombucha sharing campaign
Marking World Food Day on 16 October, the Responsible Gastro Hero Foundation is launching a community fermentation campaign, titled “Share your kombucha! Share your sourdough!” This article is available for...
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Publicis Groupe’s annual Goodwill message has arrived
The Groupe is bringing its past to life by combining AI and innovation to celebrate its first century and launch the next. From its origins as a small creative workshop...
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Style, language and tools
One of the biggest problems the wine industry is facing is the aging consumer base. This article is available for reading in Trade magazin 2025/11. Younger generations find it harder...
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Retail sales in a trap of uncertainty
Retail turnover cannot break out of the uncertainty trap. Even though real wages increased by nearly 6 percent, household consumption expenditures fell significantly short of this. The discrepancy between potential...
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KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent
2025. In October, the volume of retail trade turnover exceeded the same period of the previous year by 3.1 percent, both according to raw and calendar-adjusted data, the Central Statistical...
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Tradition and innovation characterize this year’s Christmas candy market
Hungarian confectionery manufacturers are expecting a balanced season this Christmas. According to an overview prepared by the National Chamber of Agriculture and the Association of Hungarian Confectionery Manufacturers, interest in...
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Giving Friday: charity instead of promotions, dm donates 42 million forints
Dm has changed the color of Black Friday this year, and instead of promotions, it is donating 5 percent of its total turnover on November 28, more than 42 million...
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A record amount of donations was collected in the Food Bank’s charity campaign.
A record amount of more than 18 million forints was collected from the amount offered for Nestlé products sold in Tesco in the charity campaign organized for those in need,...
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New PENNY store opens in Tab
The newest PENNY opened on December 4th in Tab, on Dózsa György Street, offering convenient and budget-friendly shopping for the locals, with a modern interior and the usual quality selection....
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One in three people are too busy to meet friends during the holiday season
Nearly a third of people rarely talk to their friends in person, and 82 percent of Generation Z youth prefer texting and chatting to phone calls. 44 percent of this...
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OPTEN: Why were sole proprietors in focus in the new tax package?
According to OPTEN data, the number of sole proprietors has increased by nearly 90,000 in five years, and they now make up the largest part of the domestic entrepreneurial community....
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The global milk market is out of balance
The global butter market has seen a price decline in recent months. Production in the world’s leading dairy exporting countries has been steadily increasing for more than a year, while...
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Duality in wine
This article is available for reading in Trade magazin 2025/11. Domestic wine consumption is declining, says László Romsics, the CEO of Csányi Pincészet Zrt., and this trend can also be...
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This year, the most outstanding leaders of the year were awarded again
This year, the Trust Gala was held for the 11th time, recognizing the work of leaders who not only create value in their profession, but also continuously inspire others. Outstanding...
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Profession.hu: Half of employers do not plan to raise salaries next year
A total of 52 percent of Hungarian companies plan to increase salaries by 2026, by an average of 8 percent. Last year, a similar proportion of corporate decision-makers made this...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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NGM: in October, cardholders spent 14 percent more on their SZÉP cards
The government is working to ensure that Hungarian families can spend more and more time on recreation. The government is particularly supporting families’ carefree vacations through the SZÉP card, which...
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Seed Association: Organic farming on a growth path
The areas included in domestic organic farming have continued to grow, now stably exceeding 300 thousand hectares. By the end of the decade, the share of organic areas could double,...
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Deloitte: The new transfer pricing regulation brings many changes
The Ministry of National Economy has submitted the normative text of the new transfer pricing regulation for public consultation, which is expected to enter into force this year. The new...
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The Hungarian labor market remains tight
The Hungarian labor market remains tight: almost 4.7 million people are working continuously, and the unemployment rate is between 4-4.5 percent – said the State Secretary for Employment Policy of...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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