News and articles
CDs and DVDs are experiencing a renaissance at Vatera, but second-hand LEGO is the real star of this Christmas
The backbone of Vatera’s turnover this year was the collectibles categories, from which hundreds of thousands of items found their owners. In addition to antique coins, stamps, and medals, music...
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Christmas tree shopping is also going digital: demand for online ordering is growing rapidly
Wolt’s popular Christmas tree home delivery service is available again this year, helping customers avoid the hassle of carrying and queuing from more than thirty stores across the country –...
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Children are becoming more aware: in 2025, more than 8,000 elementary school students participated in the Feed Your Mind educational program Challenge
The 2025 challenge of the joint health education initiative of Nestlé and Okos Doboz, the Feed Your Mind program, has come to an end, which was created for the second...
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Turning point in the dairy sector
According to AKI data, domestic milk purchases were up 5% last year and a further 3% rise was observed in the first three quarters of 2025. In 2024 the average...
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Light and warmth for the needy at Christmas: Hospitality for love for seven days, with 1,000 servings of hot food per day
This year, the Ecumenical Relief Organization will once again organize its traditional Advent-Christmas charity dinner, which the E.ON Hungária Group is supporting with 7 million forints and two days of...
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Despite the damage caused by the drought, there will be no shortage of high-quality Hungarian fish
Although the drought caused serious damage to domestic fish farms this year, there will still be plenty of fresh, Hungarian freshwater fish on the Christmas table. According to the National...
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Dreher Breweries strengthens with three new senior managers
Áron Berkes joined the management of Dreher Breweries as HR Director, Bartek Grzęda as CFO, and András Rácz as Integrated Supply Chain Director to continue the implementation of the corporate...
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Tetra Pak and García Carrión introduce the world’s first paper-based protective layer for juice packaging and launch new packaging development
Tetra Pak has partnered with Spanish beverage manufacturer García Carrión to introduce the first use of a paper-based liner in juice packaging. This breakthrough in sustainable food packaging represents a...
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Importers’ pricing practices in the focus of the GVH
The Hungarian Competition Authority (GVH) and the Hungarian National Bank (MNB) are jointly investigating how the significant strengthening of the forint experienced in recent months is reflected in Hungarian consumer...
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The secret currencies of loyalty
PwC manager Virág Kiss told in her presentation that there is a great variety of loyalty programmes available on the Hungarian market – more than in other countries of the...
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Applications for the 2026 Hungarikum applications are now open
The preservation, collection and promotion of our national values is a priority task of the Ministry of Agriculture. Therefore, the Ministry of Agriculture and the Hungarikum Committee are announcing the...
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According to K&H, digital assistants are taking the customer experience to a new level
K&H’s digital assistant, Kate, already helps 150,000 users with their everyday banking, understanding 90 percent of questions and providing solutions to 80 percent of them – both proactive and reactive,...
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Nébih immediately suspended the operation of a game processing plant due to serious food safety problems
Inspectors from the National Food Chain Safety Office (Nébih) conducted an inspection at a game processing facility. The experts suspended the operation of the plant with immediate effect due to...
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Belgium’s Colruyt Group launches data protection initiative
Thanks to the Colruyt Group’s new data protection initiative, more than 4 million Xtra card and app users can decide for themselves how their personal data is used for promotional...
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AI-ready NAT creation is required
Artificial intelligence is transforming the world of work at an unprecedented pace, especially in the STEM (Science, Technology, Engineering, Mathematics) fields. However, future engineers, IT specialists, and researchers will no...
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Marketing spending is decreasing, customer base is increasing – what is the secret to the success of SMEs?
Eight out of ten Hungarian small and medium-sized enterprises are actively working to expand their customer base – according to the latest research results of the K&H Trust Index 2025...
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Dishwasher or manual washing-up?
Dishwasher detergent sales were up 0.7% in January-September 2025 compared to the same period last year. The growth was driven by a 3% rise in volume, while the -2.3 percentage...
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Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
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Ben & Jerry’s directors set to depart by end of year
Ice cream company Ben & Jerry’s has announced changes to its policies, introducing a nine-year term limit for board members. As part of the changes, directors who have served on...
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dm invests €230 million in new distribution center in Kronstorf
dm drogerie markt is launching the largest single investment in its history: €230 million will be spent on building a new 43,000-square-meter logistics hub in Kronstorf, Upper Austria. The facility...
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Mars Commits €18.5m To Sustainable Rice Sourcing
Mars, the company behind brands like Ben’s Original, Tasty Bite, and Seeds of Change, is investing $20 million (€18.5 million) from 2020 to 2030 in sustainable rice sourcing. This initiative...
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Royal Cactus and Lemon
The new Royal Cactus offers the exotic flavour of sun-kissed Mediterranean prickly pears, while the popular Royal Lemon delivers the characteristic freshness of juicy lemons to consumers who like vodka-based...
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Superbrands celebrated again in 2025
Hungary’s leading brands received the Superbrands and Business Superbrands awards at a gala event in November. The award is also a recognition of the consumer and business segments, symbolizing quality,...
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László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
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(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás
Sorry, this entry is only available in HU....
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McDonald’s restaurants will be closed nationwide on December 24-25
For the Hungarian McDonald’s restaurant chain, it is a priority this year that its employees can spend the holiday season with their families. To this end, all of the company’s...
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Price reduction at Lidl: Popular butters are available for less
Lidl Hungary continues its price reductions and will permanently reduce the price of another basic food product from December 16. The company is passing on the price advantage resulting from...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense: in addition to production growth, water shortages, a price-sensitive market and EU regulations requiring adaptation fundamentally determine the...
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K&H: significant price drop in the pork market
The European pig market experienced a significant price drop during the autumn, which also affected Hungarian farmers. In the European Union, the price of carcass weight pork fell by about...
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