News and articles
How will we pay for coffee in 2030, and will Europe finally get its own financial infrastructure?
Europe has digitized payments, accelerated settlements, and put security at the heart of the financial system. But the next step is not just about speed. The digital euro and tokenization...
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The government supported food industry developments with more than one thousand billion forints
The government views the Hungarian food industry as a strategic sector, and has therefore provided significant resources for its development over the past decade. Since 2014, more than 1,170 billion...
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While the world changes, the shared experience is eternal: Unicum’s new commercial debuts with a journey across universes
Zwack Unicum reaches a visual and technological milestone this spring. The brand’s latest commercial is not just an advertisement, but a journey that spans generations, evoking a cinematic experience, in...
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Fans have more friends: Heineken launches new campaign
According to a recent international study commissioned by Heineken®, cheering and experiencing sports together helps you meet new people and make friends. Europe’s number one beer company supported this with...
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Finlandia Vodka refreshes shared moments with new flavors
Finlandia Vodka is expanding its domestic flavored portfolio with two new versions: Grapefruit and Cranberry – the new products fit well with the creative cocktail culture and bring a new...
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Starbucks welcomes spring with purple coffee
A vibrant purple hue, a silky vanilla flavor, and a slightly nutty aftertaste – Starbucks’ new Ube Vanilla-inspired drinks bring fresh color and vibrancy to everyday urban coffee moments. A...
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Profession.hu: It takes less time to find a job today than a year ago
The average time from the start of a job search to filling a new position has shortened significantly, according to a recent, representative survey by Profession.hu. While in the first...
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Customs authorities handle half a million packages a day, e-commerce is booming
The rapid growth of e-commerce is already putting a serious strain on logistics and customs clearance systems on a daily basis. Small package traffic grew by 30 percent last year,...
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Starting today, restaurants, and from April, pastry shops, can also apply for the 5+5 million forint loan and support scheme
As part of the government’s 5+1-point hospitality industry action plan announced in January 2026, financing combining loans with grants will also be available to pastry shops from April 8. Within...
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Put a limit on plastic! – plastic waste reduction campaign for Green – Green for Pécs
In 2025, 1 trillion plastic bags will be produced worldwide annually – that’s 31,710 bags per second. If we were to chain them together, they would circle the Earth 4,200...
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The unique sustainability theme park awaits visitors for 33 days
Planet Budapest, the unique sustainability experience park, opened again after 2023 in a special location, with a completely renewed structure and program in the Budapest Railway History Park between February...
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More than 50 old genebank varieties are being tested in the “Our Daily Bread” pilot program
One of the greatest contradictions of the modern food system is that while there are tens of thousands of edible plant species on our planet, only a few plants provide...
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New directions are needed for the further expansion of organic production
Hungarian experts were the first to note this, but the latest international and European agricultural statistics on organic farming also make it clear that the growth of organic farming areas...
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Revenue and exports: optimism rising among large companies
According to the latest data from the K&H Large Company Growth Index, revenue expectations among large domestic companies continued to strengthen in the fourth quarter of 2025. The average revenue...
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Budapest’s Wine District celebrates three anniversaries in 2026
The Budapest Wine District in Budafok-Tétény will celebrate three significant anniversaries in 2026: the 100th anniversary of the district’s declaration as a city, the 10th anniversary of the start of...
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The “era of AI roulette” is over – companies are using artificial intelligence more purposefully, but our region is still lagging behind
KPMG’s Global Tech Report has been released, in which 2,500 technology leaders from 27 countries – including experts from Google, Open AI and Microsoft 365 Copilot – were asked about...
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The door to India opens: the next big market for Hungarian businesses
Good news like the India-Europe Free Trade Agreement gives Hungarian businesses the opportunity to start thinking on a global scale. However, real market success requires thorough professional preparation. Anyone who...
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K&H: smart payments are booming
Card payments, including smart device transactions, have grown significantly at K&H in recent years. In the first two months of this year, their number increased by 37 percent year-on-year, and...
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Cereal crops have wintered well, conscious technology is gaining value
The winter was favorable for the number one arable crop group, cereal crops grown on approximately 1.2 million hectares in autumn in Hungary, according to Syngenta’s analysis. Precipitation was adequate...
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Hundreds of thousands would work more outside of traditional frameworks
Educated, multilingual, and often full-time workers form the backbone of the domestic flexible labor market (gig economy). Giggle’s latest research, which processes data from more than 160,000 domestic users, sheds...
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When organic becomes mainstream: A glimpse of what awaits food retail in Central & Southeast Europe
In Germany, discounters already dominate the organic category, forcing specialist retailers to redefine their differentiation logic. A visit to Bio Company in Berlin illustrates how organic retail evolves once price...
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Food Retailer Biedronka Eyes Carrefour Assets In Poland
Poland’s largest food retailer, Biedronka, owned by Jerónimo Martins, is interested in acquiring many of Carrefour’s Polish assets should the French retail group put them up for sale, Biedronka’s CEO...
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AM: agricultural support to reach tens of thousands of producers in the coming days; Ministry of Agriculture helps farmers with accelerated payments
Agricultural support to reach tens of thousands of producers in the coming days; Ministry of Agriculture helps farmers with accelerated payments – the Ministry of Agriculture (AM) told MTI on...
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Ikea owner Ingka to cut 800 roles as CEO says it has “grown too complex”
Ingka Group, the largest Ikea retailer, is set to cut around 800 roles as part of a wider move to simplify its organisation and sharpen its focus on core retail...
Read moreMcCormick makes a bid for Unilever’s food division
Unilever confirmed that it has received an offer from spice manufacturer McCormick & Company for its food division. It remains uncertain whether a deal will be reached. The multinational is...
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Imre Hubai: Hungarian agriculture is capable of renewal
Hungarian agriculture, which is based on family foundations, is capable of renewal, adapting to the challenges of the 21st century and is capable of creating world-class technology in Hungary –...
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Ministry of Agriculture has started the preparation of a new state origin certification mark
The Ministry of Agriculture, with the involvement of the National Food Chain Safety Office (Nébih), has started the preparation of a new state origin certification mark – the Minister of...
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What do we spread on our bread? Young people prefer butter, older people prefer margarine
It has long been a recurring topic of debate whether to put butter or margarine on bread if we want to eat healthily. However, it seems that the issue has...
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Products in the EU will receive a digital passport
The European Union generates more than 2.2 billion tonnes of waste every year, and the amount of electronic waste worldwide has already risen to over 60 million tonnes. One of...
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The Hungarian sports drink manufacturer has launched three new functional drinks
The Absolute Live brand was launched with a creatine+glutamine, a collagen+hyaluron and a refreshing isotonic drink – which offer practical solutions for different life situations. Whether it’s an intensive workout,...
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