Billa Rolls Out 3D-Printed Plant-Based Salmon Fillets From Revo Foods

Billa is offering the product in its plant-based store concept Billa Pflanzilla and claims to be the first supermarket in the world to feature the product.

Plant-based fish and seafood have seen the highest sales growth in Austria at more than 1,000% due to the even smaller number of products in this category, parent company REWE Group stated citing data from NielsenIQ.

Plant-Based Salmon

Revo Foods plant-based fish fillet mimics the taste and appearance of natural salmon and contains omega-3, pea proteins and vitamins.

In addition, the fungi-based salmon fillet has a lower fat content compared to the real fish.

Revo Foods is a Viennese start-up that launched a plant-based smoked salmon in 2021.

Pricing

Billa has implemented various measures to ensure that plant-based products are affordable.

In addition to price cuts, it also ensures that new products that have an animal-origin counterpart are offered at the same or lower prices

Research has unveiled that plant-based milk has seen sales growth of 21% between 2020 and 2022 in Austria.

However, plant-based milk is taxed at 20% and animal milk at only 10% resulting in a price difference of 15 and 25 cents per pack or litre, which is particularly noticeable in times of high prices and inflation.

ESM