Billa Rolls Out 3D-Printed Plant-Based Salmon Fillets From Revo Foods
Austrian supermarket chain Billa is offering mushroom-based salmon fillet from Revo Foods which is produced using a 3D printing process.
Billa is offering the product in its plant-based store concept Billa Pflanzilla and claims to be the first supermarket in the world to feature the product.
Plant-based fish and seafood have seen the highest sales growth in Austria at more than 1,000% due to the even smaller number of products in this category, parent company REWE Group stated citing data from NielsenIQ.
Plant-Based Salmon
Revo Foods plant-based fish fillet mimics the taste and appearance of natural salmon and contains omega-3, pea proteins and vitamins.
In addition, the fungi-based salmon fillet has a lower fat content compared to the real fish.
Revo Foods is a Viennese start-up that launched a plant-based smoked salmon in 2021.
Pricing
Billa has implemented various measures to ensure that plant-based products are affordable.
In addition to price cuts, it also ensures that new products that have an animal-origin counterpart are offered at the same or lower prices
Research has unveiled that plant-based milk has seen sales growth of 21% between 2020 and 2022 in Austria.
However, plant-based milk is taxed at 20% and animal milk at only 10% resulting in a price difference of 15 and 25 cents per pack or litre, which is particularly noticeable in times of high prices and inflation.
ESM
Related news
Deliciously Ella saves the Allplants brand
Deliciously Ella owners Ella and Matthew Mills have bought the…
Read more >Lidl and ProVeg join forces to find innovative cheese alternatives in new startup competition
The winner will have their product sold in selected Lidl…
Read more >Unilever To Offload Plant-Based Meat Brand The Vegetarian Butcher
Unilever has announced that it has received a binding offer…
Read more >Related news
Róbert Zsigó: the price of basic foodstuffs is noticeably decreasing as a result of the margin freeze
The introduction of the margin cap has noticeably reduced the…
Read more >SPAR spent 3.6 billion forints on the construction of a new supermarket in Szentendre
The country’s newest SPAR store was completed in Szentendre, at…
Read more >Dreher introduces functional non-alcoholic beer
Dreher Breweries is introducing a non-alcoholic beer with a special…
Read more >