SAP asked 300 Hungarian company managers about artificial intelligence

By: Trademagazin Date: 2023. 09. 12. 10:05

Readiness significantly determines whether a business approaches AI as a business opportunity. Among other things, this was revealed by SAP Hungary’s own research called SurvAI, which was presented at the 24th SAP NOW Hungary 2023 conference in Siófok. According to the survey of almost 300 company managers, companies primarily expect a significant AI impact in the areas of production, marketing, and customer relations, while in traditionally human areas such as law and HR, they shy away from the use of artificial intelligence.

The SAP NOW conference is one of the most important events in corporate IT in Hungary, which is attended by more than 1,000 corporate and government decision-makers every year. In addition to more than 80 professional lectures and interactive presentations, SAP also presented its SurvAI research conducted specifically for the Hungarian market.

“We wouldn’t be us if we didn’t want to support and analyze with data what our customers, and Hungarian companies in general, think about AI”

– said Pintér Szabolcs, managing director of SAP Hungary, in his opening speech at the conference.

The purpose of the survey was to show how companies relate to artificial intelligence, in which areas they expect AI-induced change, what tools they use to prepare for it, and whether their attitude depends on the size of their company, the industry or the degree of digitization. Although the research is not representative, the broad spectrum of the Hungarian economy was represented in the research with almost 300 company owners and senior managers, in a proportional distribution in terms of company size.