CBA is 30 years old: They are celebrating customers

By: Trademagazin Date: 2022. 06. 17. 07:15

Ten retailers founded the CBA chain in May 1992. Today it is one of the country’s biggest retailers, and its Príma stores are also very popular –another four of these opened in May. It is very important for CBA to contribute to the development of franchise partners, so that customers are served better. As part of this strategy CBA has recently introduced the Hermes cash register system, which has been developed with the specific needs of CBA franchise partners in mind.

Zoltán Noszlopy
commercial director
CBA

CBA celebrates its 30th birthday this year!

CBA celebrates the last 30 years and what they have achieved with a new campaign, starring the so-called Saxophone Guy. The retailer has even launched a TikTok channel for him, and soon a special birthday song will also come out. Saxophone Guy’s mission is to make shoppers happy; he is played by Lil Moustacheboy, who has several hundred thousand followers on TikTok and is also very popular on other platforms. Saxophone Guy can persuade anyone to celebrate with him – and this is exactly the main message of 30-year-old CBA: celebrating customers, who have done the most for reaching this anniversary. CBA’s new character can be seen on television from May, but he will also show up on Facebook, Instagram, YouTube and CBA’s brand new TikTok channel, where one of his videos generated more than a million views in just four days. (x)