2in1 meeting – LinkedIn training in the morning, work-life balance in a different way in the afternoon at the Trade Marketing Club, June 6!

LINKEDIN WORKSHOP WITH MARGÓ KOHANECZ, LINKEDIN SPECIALIST

The workshop is scheduled for June 6th, 2024, from 10:00 AM to 2:00 PM, just before the Trade Marketing Club meeting.

What can you learn at the workshop?

1. What to expect from LinkedIn—Industry patterns, best practices, personal experiences, and results
2. Opportunities and solutions in the FMCG sector
3. Basics – How and why to use LinkedIn, criteria for LinkedIn Profile pages, visibility, defining target personas, writing your own profile headline
4. Networking – How to search on the platform, how to find your target audience, how to connect with them, and how to join interest and professional groups
5. Building a professional brand – Creating and sharing content – both original and curated. Events, messaging, communicating with clients, building your expert brand
6. Sales-oriented communication, aka Social Selling by target group, automation solutions – Outlining specific value propositions and lead generation – sales-oriented by target group
7. Creating valuable content – Simple techniques
8. Sales Navigator best practices overview with practical tasks
9. Daily/weekly/monthly LinkedIn routines overview, practical tasks

As this is a practice-oriented workshop, the number of participants is limited to 10. Places are secured in the order of registration! Participants are asked to bring their laptops to immediately try out the techniques! Marketing, trade marketing, social media, sales specialists, and leaders are also welcomed to register.
The workshop is conducted by Margó Kohanecz, a LinkedIn expert with 27 years of professional background, primarily in developing marketing and business strategies and communication for healthcare and B2B clients (financial services, manufacturing, construction companies), and was previously a senior executive for the largest medical and women’s publishers. https://www.linkedin.com/in/margo-kohanecz/

“LinkedIn has greatly helped me throughout my career to connect with local and international opinion leaders and decision-makers. I used it daily, especially in my European sales leadership position. Currently, I have more than 2700 connections and assist my clients in gaining greater visibility and establishing personal relationships.” – writes Margó Kohanecz

The original fee for the workshop on this special occasion is discounted: 100,000 HUF+VAT per person

WORK-LIFE BALANCE DIFFERENTLY – FOCUS ON OUR RESOURCES

Work-life balance? What is that? – humorously asked a marketing manager of a large multinational company recently. Many are in the same situation. Indeed, they know what they should do, but either fail, have explanations for why it doesn’t work, or take steps yet still don’t feel comfortable in their skin.

At the June Trade Marketing club meeting starting at 3 PM with Dr. Fekete Olívia, a psychologist, we will not listen to the often-heard advice from others on what we should do more or less of, but on which resources we can mobilize for the cause and how we can turn them to our advantage. What might we not even consider about ourselves, from which we can “nourish” and recharge?
How all this can be implemented at multinational companies will be discussed in a roundtable conversation with our speaker and two guests, Mónika Vörös, the Unilever People Experience East Europe leader and Tibor Veress, the Nestlé Coffee Category Development Team leader.

Come and enjoy personal meetings, reunions, and new connections on the terrace of Anna Hotel Budapest on June 6th, 2024, from 3 PM to 6 PM! And perhaps invite your HR colleague as well!
(Address: XI. Budapest, Kelenföldi út 13., 5 minutes walk from Kelenföld Train Station. Parking is available in the hotel garden or nearby streets.)

The club meeting fee is 7,000 HUF + VAT, which includes a generous grill dinner after the presentation. The number of seats is limited, so you can secure a seat in the order of registration.

Registration deadline: May 30, 2024.

In the Trade Marketing Club Facebook group, you can always read the next event invitation. If you want to follow trade marketing events here, just click the link: https://www.facebook.com/groups/103723403049661

For more information: Laura Kiss, laura@instoreteam.hu

We warmly invite and await you for both events of the day!

Ágnes Csiby, Ildikó Havasiné Kátai, Zsuzsanna Hermann,
founders of the Trade Marketing Club