The cooperation of self-regulatory organizations increases faith in advertising for 25 years

The EASA (European Advertising Standards Alliance) was founded twenty-five years ago. Today, 97 percent of the European citizens are able to quickly and efficiently handle complaints about advertising by self-regulation. At the jubilee conference, besides the celebration of success, the emphasis was on forward thinking.

Stephane Martin, president of EASA in his speech stressed that it is in the common interest of advertisers and consumers to offer ethical, fair advertisings for the consumers.

Mr Martin, EASA Chairman and Director General of the French Advertising Self-Regulatory body ARPP, one of the leading voices on advertising self-regulation, took the opportunity to look back at EASA’s history- from its founding in 1992, to its impressive results and recognition by the European Union today.

“The creation of EASA in 1992 responded to the launch of the Single Market and the need to respond to consumer concerns in a consistent way in each country and across borders”, he said to an audience of more than 100 industry, SRO, EU and government stakeholders. “To do so, EASA developed its Charter and a series of best practice recommendations on the operation and the development of self-regulation. The results have been impressive: 97 percent of the EU’s population is covered by the 27 EU Self-Regulatory Organizations in the 28 Member states including the majority of the Central and Eastern European countries.”