In 2022, cooking oil and flour became online products

By: Trademagazin Date: 2023. 01. 10. 12:10

Last year, the popularity of products with an outstanding price-value ratio at the largest Hungarian online retailer among domestic customers who are becoming more price-sensitive due to the difficult economic situation. Nowadays, domestic users are looking for good prices online not only for more energy-efficient household appliances, but also for daily consumer goods, including flour and cooking oil – according to eMAG, however, this also contains serious potential.

2022 was the least predictable period of the last decade, online retail was hindered by a number of unfavorable factors due to the war taking place next door, transforming the shopping habits that had been stable for many years in the case of eMAG as well.

“Last year at eMAG, we could observe two significant shopping trends: some customers brought forward their important purchases – for example, they bought the notebook planned for Christmas in the summer, while others, due to the uncertainty, rather restrained their spending in order to save. From the traffic statistics of the second half of the year, we could clearly see that users spend much more time than before on eMAG.hu choosing the right product, and in many product categories, for example, in the case of freezers, the focus of the attention of customers who have become more price-sensitive is the outstanding price-value ratio branded products were avoided, which were often preferred”

– Balázs Várkonyi, chairman of the board of eMAG, summarized the 2022 online shopping trends.