Danone has been in Hungary for 20 years

By: trademagazin Date: 2011. 03. 31. 12:45

Danone has been present in Hungary for 20 years, and has been one of the market-leading companies. Paolo Maria Tafuri, CEO of Danone Ltd. has pointed out that the company is involved in sustainable attitude, and they also focus on healthy lifestyle.

In Eastern Europe, BSN began by extending the marketing and manufacturing of its existing brands into the region. It later started acquiring or taking controlling stakes in companies, such as cookie makers Cokoladovny of the Czech Republic and Bolshevik of Russia. In Asia, BSN entered into a joint venture, called Britannia Brands, with an Indian partner in 1990 to acquire RJR Nabisco's Asia-Pacific businesses, which included the leading biscuit maker in India and units in New Zealand, Singapore, Malaysia, and Hong Kong manufacturing and marketing biscuits, snacks, nuts, and other products. Three years later, BSN bought out its Asian partner, taking full control of the Britannia companies. China was another target of BSN growth; by the mid-1990s the company had established several joint ventures there producing biscuits, dairy products, Asian-style sauces, and other products. In Latin America, the company in 1994 took a 49 percent stake in Campineira de Alimentos, the number two producer of biscuits in Brazil.

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