Coca-Cola signs $1.1bn deal with Microsoft in generative AI push
The drinks group has been working with generative AI for nearly a year and is using Azure OpenAI throughout its business.
The Coca-Cola Company has signed a $1.1bn deal with Microsoft to improve its cloud computing and adopt the tech giant’s generative AI capabilities on a global scale.
Through the five-year “strategic partnership”, Coca-Cola and Microsoft will jointly experiment with new technology like Azure OpenAI Service to develop “innovative generative AI use cases across various business functions”, according to a statement.
Coca-Cola has moved all its applications to Microsoft Azure, with most major independent bottling partners following suit.
The drinks group has been working with generative AI for nearly a year and has already implemented Azure OpenAI Service in “marketing to manufacturing and supply chain and beyond”.
“Through our long-term partnership, we’ve made significant progress to accelerate systemwide AI transformation across The Coca-Cola Company and its network of independent bottlers worldwide,” Microsoft chief commercial officer Judson Althoff said.
The Sprite owner is exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences and streamline operations, the company wrote in a statement
Just Drinks
Related news
The cola cups of the Olympics were severely criticized
The organizers of the Paris Olympics promised the greenest games…
Read more >Danone prepares for AI-driven economy
Danone SA is exploring a multi-year collaboration with Microsoft to…
Read more >Fanta quality issue: double quality and legislation at the center
Az elmúlt időszakban újra felszínre került a kettős termékminőség kérdése,…
Read more >Related news
A new office responsible for food safety and retail trade can be established under the leadership of Márton Nagy
A new top organization called the National Trade Office could…
Read more >K&H: Almost two-thirds of businesses are planning development
The majority of domestic micro, small and medium-sized enterprises, 61…
Read more >KSH: industrial production fell by 8.2 percent in June
In June 2024, the volume of industrial production was 8.2…
Read more >