Tell us a story!
Consumers born before the year 2000 are more and more interested in the story behind a good wine. A good story and stylish bottle labels can boost wine sales. For instance ever since its launch US wine brand The Federalist – marketed by Terlato Wines – has been successful in the market. On the bottle labels we see the founding fathers of the USA, Franklin, Washington, Hamilton and Lincoln and their brief stories – in addition to what we need to know about the wines themselves. In Terlato’s Ditka series a bottle of wine costs 14-60 dollars – the theme of these products is baseball legend Mike Ditka. In Hungary it was János Eszterbauer who decorated the labels of his wines with the photos of family members. //
Related news
The MRSZ calls for industry cooperation and an action plan
At the request of the MRSZ, EY prepared a study…
Read more >Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe
Nestlé said it has picked WPP Openmind to be its…
Read more >Hungarian wine is the best-known top product of the Hungarian food industry
Hungarian wine is the best-known top product of the Hungarian…
Read more >Related news
This year, the Green Pledge trademarks are also waiting for their owners
Committed to Clear Communication The Self-Regulatory Advertising Board (ÖRT), the…
Read more >Tesco is optimistic about its future in Hungary
In an interview with Pénzcentrum, Zsolt Pálinkás, CEO of Tesco…
Read more >The Hungarian beer market focuses on alcohol-free beers and the premium category
The Hungarian beer market is witnessing significant shifts, with non-alcoholic…
Read more >