Brand awards are proven and tested tools for building consumer and business trust
It is an ever-bigger challenge for brands to differentiate themselves from competitors, and it is also a difficult task for them to earn the trust of consumers successfully. Brand awards can be an efficient tool for managing these challenges and for calling attention to brands. The Superbrands award rewards best Hungarian brands and it is the Superbrands Council that decides who win it in a given year. For 13 years the Superbrands logo has been a compass for consumers and business decision-makers. According to a 2016 survey by GfK, 80 percent of consumers associate Superbrands with something positive, most often trust and quality.
Less than 800 brands have the privilege to use the Superbrands logo, so winning the prize creates great marketing potential for brands. The Superbrands Council consists of independent, voluntary experts and they use the same criteria in almost 90 countries all over the world to decide which brands are the best. It was in 1994 that independent organisation the Brand Council started the Superbrands programme and the secret behind its international success is that winners can use the prize in their communication in many ways, thereby creating a competitive advantage for themselves. //
Related news
Ready for boarding: the BrandFestival is heading to Berlin
The Republic Group is organizing its first European conference with…
Read more >If a brand does not stand up for a good cause, the brand is not worth standing up for either – this was also the theme of the Superbrands 2023 Hungarian awards gala
In 2023, one of Hungary’s most important business awarding events,…
Read more >Fenntartható fejlődés a Superbrands 2023 Program üzenete
2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg…
Read more >Related news
Euro zone inflation was 2.4 percent in April as well after March
In line with analysts’ expectations, annual inflation in the euro…
Read more >Gergely Suppan: the recession is clearly over in Hungary
The recession is clearly over in Hungary, from now on…
Read more >K&H: the inflation anomaly is clearly visible, but customers perceive it differently
Although inflation has slowed down a lot, according to the…
Read more >