Magazine: Different levels of concentration across the region

Nielsen’s ShopperTrends research concluded that the level of concentration in food retail is different in the countries of our region. This is also reflected in the differing importance of fruit/vegetable-buying places. In Hungary 19,511 general food stores serve 10 million people and another 2,000 units sell fresh fruits and vegetables.

25 percent of the main shoppers of Hungarian households buy fruits/vegetables at marketplaces; 22 percent go to greengrocers and third in the ranking are hyper- and supermarkets with a 19-percent share each. In Poland 44 percent of consumers buy fruit/vegetable at greengrocers, 9 percent go to discount stores, 8 percent prefer traditional food shops and 6 percent like supermarkets. In Slovakia 82 percent and in the Czech Republic 79 percent buy fresh products in hyper- and supermarkets the most often.