Clorox going to be greener

The consumer products giant bought Burt's Bees, the beeswax manufacturer for $913 million .

Clorox plans to turn Burt's Bees into a mainstream American brand sold in big-box stores like Wal-Mart.  Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt's Bees — many centered on environmental sustainability. Clorox, the company promises, is going green.

From 2000 to 2007, Burt's Bees' annual revenue soared to $164 million from $23 million. Analysts say there is far more growth to be had by it and its competitors as consumers keep gravitating toward products that promise organic and environmental benefits.