Green light for Heineken

By: trademagazin Date: 2007. 08. 08. 00:00

Czech Antitrust Body said OK for Krusovice Takeover by Heineken.

 Heineken currently operates in the Czech market through its
Austrian subsidiary Brau-Union AG. After the Krusovice takeover, Heineken's
market share will be 8% from 5% currently.It is buying Krusovice, locally known
as the Royal Brewery of Krusovice founded in 1517, from German Radeberger
Gruppe KG brewer. Krusovice currently accounts for about 3% of domestic beer
sales and brews some of the oldest Czech beer brands.
The Czech domestic beer market is dominated by Plzensky
Prazdroj, a local unit of SABMiller PLC (SAB.JO), and Pivovary Staropramen AS,
a unit of InBev (INB.BT) .
With its latest acquisition Heineken is set to become the
Czech market's fourth-largest brewer, after state-owned Budejovicky Budvar NP.
Heineken already holds a significant Slovak domestic market share.

 

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