Zero compromise

Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar free drink with a full flavour at the same time. According to market research, low calorie alcohol-free refreshments are becoming increasingly popular among young men. The brand image of Coca-Cola zero is different from all other known products, as it emphasises that the impossible is possible.