Oat-based “feta” wins the cheese innovation competition of Lidl Germany and ProVeg

Finland’s Mö Foods has won the cheese innovation competition organised by Lidl and ProVeg, meaning that their oat-based feta alternative will be available in the German discount supermarket chain’s stores from mid-February.

Lidl and the ProVeg Incubator are working to ensure that cheese alternatives gain a lasting foothold in grocery retail

This article is available for reading in Trade magazin 2026/04

Mö Foods proved to be the best from the 55 participants. The company uses oat milk developed for its own cheese production and patented technology to make dairy-free cheeses, which are similar in taste and texture to traditional dairy products.