McDonald’s celebrates Christmas with friends with a Generation Z TikTok sitcom

By: Trademagazin Date: 2025. 11. 04. 12:01

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In its 2025 Christmas campaign, McDonald’s Hungary is addressing members of Generation Z with a fresh, hitherto little-known communication format in Hungary, a social media sitcom series. The campaign, called BariKari Workshop, explores the atmosphere and challenges of spending Christmas with friends, which is increasingly popular among young people, while positioning Meki® restaurants as a natural venue for shared experiences and moments of shared, friendly, festive joy.

A celebration of friendship – in a social sitcom format

McDonald’s has recognized that for members of Generation Z, Christmas is not just about family celebrations: a “second Christmas” spent with friends is an equally important experience. The brand has made this insight the focus of this year’s campaign.

The BariKari Workshop takes the audience into a magical, humorous world: a secret “Mekis Workshop” imagined in the basement of the Nyugati tér restaurant, where modern-day Christmas elves – four influencers known for their parodic content, Makk Adri, Stumpf Patrik, Kapi Levi and Sciviero Seany – work to ensure that friends’ Christmas parties are a perfect success.

The eight-part series, consisting of 2-3 minute episodes, runs on TikTok and Instagram and was made in a 9:16 format, in line with the digital consumption habits of young people. The TV spot, Out-of-Home appearances, and application offers related to the campaign all reinforce the same main message: “BariKari Workshop – Follow the series on Instagram and TikTok, and look for offers in restaurants or in the app to celebrate together!”

Integrated, multi-platform appearance

The campaign runs between November 3, 2025 and the holiday season, on television, Out-of-Home (building network, billboard, CLP), restaurant, social and digital platforms, as well as in the McDonald’s application.

The central location of the series is the Nyugati tér McDonald’s restaurant, which also served as one of the main stops of the three-day filming. In addition to the brand’s iconic Budapest restaurant, a large-scale set was also built in a separate studio, which users can also explore through the application. Behind-the-scenes content will also appear on social media, strengthening the storytelling nature of the campaign.