#YouToo, Johnny!

On 8 March Diageo launched the female version of Johnnie Walker: Jane Walker Black Label. Stephanie Jacoby, vice president of the brand told in connection with the launch that nearly 50 percent of the brand’s 12 expert blenders are women, and there is female leadership across the marketing team. 250,000 bottles of Jane Walker will hit the shops at a price of 34 dollars per bottle. //