21st. Century solutions at Gulyás

– Having an integrated IT system is essential in Hungary today. This is why we have begun completely reorganising our structures, including our IT systems – says Attila László, strategic and wholesale manager of Gulyás Nagykereskedelem. Management must have immediate access to strategic information which may require ad hoc decisions to be made. The IT system should also be adapted to the requirements of several thousand clients, who generally do not have the IT background to process market information. – We should also provide assistance and orientation for them in this field, since this helps to build loyalty – he adds. Gulyás Nagykereskedelem with several thousand clients and over a hundred suppliers, has chosen the Microsoft AXAPTA integrated management system which allows sales reps to communicate online with the HQ.