WOW – World of Whisky
Whisky or whiskey? The origin of the drink determines, how to write its name. This is also a key factor in the Wisk (e) y defining features as well.
The Beam Global Deutschland intended to show every taste from all over the world on a display, which reflects the simplicity of spring water and premium alcohol’s high quality brand presentation. The 72 bottles of whiskey are accessible from all sides. The most famous ones of them are closed to protect in an acrylic safe. The built-in halogen lamps provide excellent illumination level for all three sides.
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