Whole Foods Market in Europe as well

Excellent quality bio foods produced without chemicals and additives are sold by the Whole Foods Market chain. It not only supports local farmers but benefits those of the third world as well, by accommodating fair trade products. The first time I saw a Whole Foods Market store was when I visited London recently. This 7,000 square meter store – the European flagship of the American chain – was opened a year ago. We find an enormous assortment of bio fruits and vegetables on the underground floor. One floor up, at ground level, we see a spectacular variety of bio wines and bio cheese. When we go upstairs, we can choose from a number of restaurant-islands offering English or Italian style specialities made from organic products. Whole Foods Market was established in 1980 as the first store specialising in bio food. During the past three decades, they have opened more than 270 stores in the US, Canada and the UK. They have also acquired formerly independent retail units which have been integrated into the chain. The Fresh and Wild chain acquired in England in 2004 is an exception, as it has retained its name. According to Fortune magazine, Whole Foods market ranked 16th among the world’s 100 most successful companies in 2008. In 2007, they ranked 5th on this list. Their revenues exceeded USD 6,6 billion last year, while the number of their employees was 54,000. Whole Foods Market regards itself as a purchaser contracted by customers, rather than a seller. They support various initiatives aimed at preserving the environment and promoting food from small farms. I wonder how much support would a similar initiative – which regards farmers and retailers equally important – receive in Hungary? Are there any pioneers for promoting a healthier attitude to life?