Whiskey: Boycott could replace tariffs

By: Trademagazin Date: 2025. 02. 12. 11:02

American whiskey producers are once again at the center of international trade conflicts. While the suspension of Donald Trump’s latest tariff measures may bring temporary relief, the reaction of Canadian consumers and political leaders could pose serious challenges for the industry.

The American bourbon market has already been shaken by Trump’s previous tariff measures, as the European Union and Canada have both imposed retaliatory tariffs on American whiskey. Exports have fallen sharply as a result, especially in Canada, one of the United States’ most important trading partners in the spirits market.

Despite the latest tariff suspension, public confidence in Canada has been shaken. Prime Minister Justin Trudeau has sent a clear message to the public: favor local products over American goods. As a result, more and more Canadian consumers are boycotting American whiskey and other imported products.

Boycotts spread in Canada

Some Canadian provinces have gone even further. British Columbia Premier David Eby has ordered state liquor stores to remove products from Republican states, while Ontario Governor Doug Ford has announced a complete ban on American alcohol from state-owned stores. In addition, some Canadians have launched a campaign against American fast food chains and retail chains, aiming to buy local products and not support the American economy.

A “buy Canadian” movement is also gaining momentum on social media, encouraging people to avoid American brands such as McDonald’s, Burger King, Walmart and Starbucks. According to the Minute Mirror, more and more consumers are saying that there is “no going back” to their previous consumption habits.