Santa Claus Is Coming To WhatsApp With New Carrefour Initiative

Shoppers can choose from up to 100 products from various non-food categories, including toys, technology, gaming and small appliances – and once their basket is complete, they are directed to Carrefour.fr to proceed with payment.

The products, all available for home delivery, are then shipped by Carrefour to customers.

“At Carrefour, we don’t want to miss any innovation,” commented Elodie Perthuisot, executive director of e-commerce, data and digital transformation, Carrefour Group. “With this innovative social commerce experience, we want to understand the new needs and expectations of our customers. We are also adapting our technical capacities to manage flow orders from external social media platforms to our e-commerce site.”

Perthuisot added that the group plans to test this technology in other countries in which Carrefour has a presence in the coming months.

In time, the brand also hopes to be able to offer an experience that will see payment integrated directly into the WhatsApp platform.

ESM