Santa Claus Is Coming To WhatsApp With New Carrefour Initiative
Carrefour has teamed up with WhatsApp to offer a solution whereby shoppers can purchase a range of Christmas items through the platform, via the Père Noël de Carrefour (Santa Claus from Carrefour) social commerce initiative.
Shoppers can choose from up to 100 products from various non-food categories, including toys, technology, gaming and small appliances – and once their basket is complete, they are directed to Carrefour.fr to proceed with payment.
The products, all available for home delivery, are then shipped by Carrefour to customers.
“At Carrefour, we don’t want to miss any innovation,” commented Elodie Perthuisot, executive director of e-commerce, data and digital transformation, Carrefour Group. “With this innovative social commerce experience, we want to understand the new needs and expectations of our customers. We are also adapting our technical capacities to manage flow orders from external social media platforms to our e-commerce site.”
Perthuisot added that the group plans to test this technology in other countries in which Carrefour has a presence in the coming months.
In time, the brand also hopes to be able to offer an experience that will see payment integrated directly into the WhatsApp platform.
Related news
Shein unveils UK investment plans and launches ‘circularity fund’
Shein has pledged to invest £211m (€250m) over the next…
Read more >Annual inflation slowed in France in June
In France, the annual consumer price increase decreased to 2.2…
Read more >E-commerce in Germany grows for the first time in two years
Sales in German online retail have increased slightly again for…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >