Santa Claus Is Coming To WhatsApp With New Carrefour Initiative
Carrefour has teamed up with WhatsApp to offer a solution whereby shoppers can purchase a range of Christmas items through the platform, via the Père Noël de Carrefour (Santa Claus from Carrefour) social commerce initiative.
Shoppers can choose from up to 100 products from various non-food categories, including toys, technology, gaming and small appliances – and once their basket is complete, they are directed to Carrefour.fr to proceed with payment.
The products, all available for home delivery, are then shipped by Carrefour to customers.
“At Carrefour, we don’t want to miss any innovation,” commented Elodie Perthuisot, executive director of e-commerce, data and digital transformation, Carrefour Group. “With this innovative social commerce experience, we want to understand the new needs and expectations of our customers. We are also adapting our technical capacities to manage flow orders from external social media platforms to our e-commerce site.”
Perthuisot added that the group plans to test this technology in other countries in which Carrefour has a presence in the coming months.
In time, the brand also hopes to be able to offer an experience that will see payment integrated directly into the WhatsApp platform.
Related news
Walmart recruits European marketplace sellers
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The end of cheap “cheap orders”: customs and taxes await small packages in the US, and soon in the EU
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Knuspr Joins Swiss Markant Network
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Retail sales also increased in July, although a decline is visible on a monthly basis
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >NGM is satisfied with the increase in retail turnover
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >MNB: the fight against inflation is not over yet
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >