The Web – where shopping starts

A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions of American women in the case of food, cosmetics and household products too. When asked about their influences, 68 percent of surveyees mentioned coupons, 66 spoke of retail chains’ offers and 61 percent cited information by other consumers; related blogs, Facebook and Twitter contents were also mentioned. Printable on-line coupons are also sales stimulating factors.