Waitrose: Seaweed will be the superfood of 2021

Waitrose & Partners believes that seaweed is the must-have ingredient of 2021, as sales of the product grew by 23 percent last year if compared to 2019; sales were 71 percent higher if compared to 2018. Seaweed is becoming a very popular grocery product due to its versatility. Customers are also looking for inspiration on Waitrose.com, with searches for ‘seaweed’ up 141 percent in 2020.