Controversy has erupted over Tesco’s CEO’s proposal regarding loyalty card data
Ken Murphy, CEO of Tesco, has sparked a lively debate in the UK with his new proposal to use loyalty card data. According to an article in The Telegraph, Murphy suggested that in the future artificial intelligence (AI) could analyze customers’ habits and provide personalized advice for healthier eating.
I would deploy AI
According to Murphy, AI could warn, for example, when shoppers are choosing products with too much sodium. “I can imagine the system saying, ‘I noticed that the sodium salt content in your cart is 250 percent of the daily recommended amount. I recommend that you replace this, this and this,'” the CEO outlined his vision.
However, the proposal met with mixed reception. Big Brother Watch strongly criticized the idea, saying: “Tesco has no right to judge what’s in our basket or tell us what we should or shouldn’t buy.”
Related news
GKI Analysis: Artificial Intelligence in the Workplace: Who Uses AI?
Artificial Intelligence in the Workplace: Who Uses AI? In July,…
Read more >This is how artificial intelligence became part of everyday life
Artificial intelligence (AI) has become an almost invisible part of…
Read more >Dawn of a New Era: How Publishers Are Preparing for “Google Zero”
As Google reshapes its search interface and AI-powered engines gain…
Read more >Related news
EU Sees 2% Growth In Ice Cream Production In 2024: Eurostat
Ice cream production in the EU increased by 2% year-on-year…
Read more >Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer
Oatly is the latest plant-based milk brand to launch a…
Read more >The Hungarian Central Statistical Office (KSH) reported better-than-expected GDP data
In Q2 2025, Hungary’s GDP figures published by the HCSO…
Read more >