P&G cuts down on plastic packaging

P&G’s European branch will cut plastic packaging use by 30 percent by 2025 with textile care products, including the Ariel and Lenor ranges – Virginie Helias, vice president and chief sustainability officer of P&G announced at the Sustainable Brands Conference in April. This pledge is of key importance in reaching the Ariel 2030 Brand Ambition of delivering a better cleaning experience for customers that reduces resource use by 50 percent by 2030, including virgin plastics. //