Magazine: Cable channels are stagnating, TV2 is getting stronger

Péter Kiss, TV2’s programme director is optimistic about the future as the expansion of cable channels was drawn to a halt and the biggest advertisers increased their spending, compared with last year. Large television channels’ strength is their characteristic nature – viewers keep retuning to them after their adventures in the world of cable channels. Since January 2010 TV2’s slogan for their primetime programmes has been ‘Entertainment is our passion’. The channel focuses on entertainment and humour, the two main expectations of viewers.

Péter Kiss has been the producer of the series ‘Jóban Rosszban’, so he is very proud of its success. Megasztár is one of the channel’s strongest brands and the popularity of the fifth series proved that viewers are interested in this type of talent search. TV2 does not shy away from innovation either: ‘The 40-million game’ will be a game show that can also be played online when the programmes are aired. As for the FMCG sector, Péter Kiss opines that understanding each other’s interests can provide the basis for successful cooperation such as the one between M&M’s and Megasztár. With its product portfolio, organisational structure and creative solutions TV2 is a great partner for implementing efficient campaigns.