The Dutch can cook using a virtual chef in the Albert Heijn app

By: Trademagazin editor Date: 2025. 07. 09. 10:57

Dutch supermarket chain Albert Heijn has added a new AI kitchen assistant feature to its app.

Steijn, the chatbot character, answers users’ questions about cooking, recipes and kitchen tips

This article is available for reading in Trade magazin 2025/6-7.

In the Mijn AH app the chatbot character Steijn answers user questions about cooking, recipes and kitchen practices. Steijn gives advice tailored to user needs, such as how to cook the perfect soft-boiled egg, how to make iced coffee and how to store avocados. The app’s Scan & Kook takes into account dietary habits when creating a personalised weekly menu. //