SPAR deploys a virtual influencer in Slovenia

By: Trademagazin Date: 2024. 01. 11. 11:44

SPAR Slovenia presented its latest initiative, Sara, a virtual influencer created with the help of artificial intelligence. According to news reported by ESM, the company hopes Sara will use social media to discuss everyday and social issues, inspiring people to live a better, healthier and more responsible life.

The virtual character will share his views and opinions on various topics in Instagram and TikTok posts. The character with the ID @nerelna.sara was created by a team of professional writers and creators who strive to produce responsible and positive content. With this initiative, SPAR Slovenia aims to win over the younger generation and get them to follow Sara on social media.

The content shared by the virtual influencer covers everything from sustainability and new technologies to safe use of the Internet. They also raise awareness of the pitfalls and dangers of the digital world, encouraging people to use technology more safely.