Conad Centro Nord Launches Virtual Avatar To Assist Shoppers

Italian supermarket chain Conad Centro Nord is to launch a virtual avatar that interacts with customers, telling the supply chain story of a number of its products.

The virtual avatar is the result of a project created by a team of six students from the University of Florence, reports Brescia Today.

The virtual avatar is able to tell consumers the story of selected Conad-branded products, also answering questions that shoppers may have.

Customers, scanning the QR Codes on product packaging, will be able to access information about the supply chain (supplier, breeder or grower, up to the final transport), presented in a simple and engaging way.

ESM