MediaMarkt officially opens the Black Friday season with VIP registration
For the fourth time this year, MediaMarkt is offering a Black Friday sale lasting a whole month: throughout November, it awaits customers with renewed offers every week. For the first time this year, the technical department store chain is offering a special opportunity to its conscious customers preparing for the special period in advance: everyone who registers on the MediaMarkt Black November VIP list between October 25 and November 2 can receive additional discounts and special offers.
As revealed in MediaMarkt’s latest research*, we are not living in a period of impulse purchases. Conscious cost planning and the rationalization of our expenses are the first in our everyday decisions. During the special period of the year, many people prepare to purchase devices and technical items that they have been putting off for the entire year. Last year, energy efficiency was the primary driving force behind the replacement of large household appliances, and although we can no longer talk about the rush for more energy-efficient devices this year, many people are still driven by modernization or replacing a broken device when purchasing a new device, and the other main motivating factor is entertainment and relaxation.
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