MediaMarkt officially opens the Black Friday season with VIP registration

As revealed in MediaMarkt’s latest research*, we are not living in a period of impulse purchases. Conscious cost planning and the rationalization of our expenses are the first in our everyday decisions. During the special period of the year, many people prepare to purchase devices and technical items that they have been putting off for the entire year. Last year, energy efficiency was the primary driving force behind the replacement of large household appliances, and although we can no longer talk about the rush for more energy-efficient devices this year, many people are still driven by modernization or replacing a broken device when purchasing a new device, and the other main motivating factor is entertainment and relaxation.