ACTIVIA to be renewed worldwide

The world's leading fresh dairy brand, the Danone ACTIVIA strengthens its position with a new image, unified message and developments affecting all markets. The result of the global InSync survey provides a new direction for brand communication.

The brand conducted the most comprehensive research of its history recently: more than 17,000 women were interviewed worldwide about their retention problems, and it turned out that mainly their own exaggerated self-criticism is the obstacle before their fulfillment.
The ACTIVIA on the basis of the InSync research has set itself the task to inspire women to achieve their goals and will launch a multi-year, global campaign.