McDonald’s encourages to read a new series of books of a world-renowned writer

By: Trademagazin editor Date: 2019. 01. 29. 11:01

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Hungarian McDonald’s is launching a new initiative in January. Families can now choose books instead of games with the Happy Meal menu.

In this year’s campaign, the restaurant chain caught up with the British world-renowned writer of the stories of modern childrens literature, Cressida Cowell, the author of the stories of “How to Train Your Dragon”. The author wrote a 12-volume exclusive book series for the little guests of McDonald’s restaurants.