International Bad Products Awards

The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat.

In announcing its bad products awards for 2007, Consumers
International said the top prize went to the US subsidiary of Japanese firm
Takeda Pharmaceuticals for promoting a sleeping drug for children.
The company ran a television advertisement in the United
States which used images of children, chalk boards and a school bus to sell its
drug Rozerem.
Another award went to drinks giant Coca-Cola for pushing
marketing "into the realms of the ridiculous" in the United States
and South America with its Dasani bottled water which is sourced from the same
reservoirs as local tap water.
Kellogg's, best known for its cereals, was given a bad food
award for the worldwide use of cartoon characters and marketing aimed at
children despite the high levels of salt and sugar in some foods.
Toymaker Mattel was also named over the global recall of
more than 19 million products made in China because of high lead levels and
small magnets.