World champion products in dm drugstores
Footballer Lukas Podolski – who played for the German national team 130 times – and dm have teamed up to create a special new brand. The STRASSENKICKER range consists of four shower gels and four aerosol deodorants. Dm’s marketing and PR manager Roland Kanyó told: those who buy these exclusive men’s products also support the Lukas Podolski foundation that helps poor children, giving them a chance to study and do sports. //
Related news
A “full-on” experience in the DM – got2b’s summer beauty event took self-expression to a new level
Creative self-expression, new dimensions of hair styling and uniqueness were…
Read more >Conscious sourcing for a sustainable future
Consumers are making increasingly conscious decisions: they prefer environmentally friendly,…
Read more >Dm invests in technological development, store network and employee training
Focus on supporting and training employees Supporting employees and creating a…
Read more >Related news
What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary…
Read more >Energy drinks are now legal: what every shopkeeper should know
New regulations on the sale of energy drinks came into…
Read more >Tens of millions with one opening tab – the biggest prize draw in XIXO history has started
This summer, XIXO is preparing for a bigger launch than…
Read more >