Vertical farming on a small scale? This can help the work of Austrian grocery stores!
BILLA became the first food retailer to test vertical farming in Austria. In collaboration with the Israeli agricultural technology company Vertical Field, the herbs and salads are grown in containers and sold directly to the market after harvest.

With this method, grocery stores can also save on shipping costs (Photo: Pixabay)
The container is located in the 10th district of Vienna, in front of the BILLA Plus store, and plans for the construction of the second one are already underway. Each container can produce between 2,000 and 3,000 units of food per month, so the market is supplied with fresh products almost every day. – Vertical farming is a pioneering idea to be able to offer the freshest food possible. At BILLA, we increasingly deal with alternative concepts and ideas to support sustainable ways of food production, or – as in this case – to follow them ourselves. Vertical farming means optimal yields in the smallest areas, just a few meters from the shelves. This increases the security of supply and the local product selection for our customers, which has grown all year, literally on our doorstep. – said Eric Scharnitz, BILLA’s sales director.
Efficient, cost-saving and environmentally conscious technology
Vertical farming is made possible by 16-hour LED light sources, air conditioning, and separate water and nutrient supply lines. It requires 90 percent less water, 30 times less space, and 50 percent less carbon emissions than tillage. – I think we all need to think about how we can ensure that in the future, the growing world population will have access to sufficient and quality food, while crop yields are decreasing, due to monocultures, the use of chemicals and the consequences of climate change. Developing new agricultural areas at the expense of ecosystems and the climate cannot be a solution, but vertical farming is – especially in urban areas. said Ronen Redel, Vice President of Business Development at Vertical Field.
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