Blood orange Fanta from local sources
Coca-Cola’s new, limited edition ‘Fanta Aranciata Rossa Zero Zuccheri’, is made with ‘Arancia Rossa di Sicilia IGP’ locally-sourced red oranges.
According to Coca-Cola, Fanta Aranciata Rossa represents a tribute to the Italian origins of Fanta, which was born in Naples in 1955. This is the first time that a product of a large multinational has been labelled with the Protected Geographical Indication (IGP) mark of origin.
Related news
Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could…
Read more >Coca-Cola invites consumers to an unforgettable party with the slogan Share a Coke, Share the Music
Coca-Cola is celebrating the return of its “Share the Magic…
Read more >Coca-Cola changes its green marketing messages as a result of joint European action
The Consumer Protection Cooperation Network (CPC), a network of European…
Read more >Related news
This is how you can keep your hair and skin healthy during the approaching summer heatwave
Styling, dyeing and blow-drying can all weaken the internal structure…
Read more >Auchan innovates with a new brand strategy and a lovable character
On the occasion of its 27th anniversary, the Hungarian Auchan…
Read more >Dopamine decor, artisanal pieces and functionality: IKEA’s new collections have arrived
IKEA has introduced its new products, which bring a new…
Read more >