Beyond Meat Signs Multi-Year Supply Deals With McDonald’s And Yum Brands

Plant-based meat maker Beyond Meat has said that it has signed multi-year supply deals with McDonald’s Corp and KFC owner Yum Brands Inc, underscoring consumers’ appetite for vegetable-based alternatives and Beyond Meat‘s leading position.

The plant-based meat industry has developed a frenzied following in recent years, and companies such as Beyond Meat and rival Impossible Foods are among top players competing aggressively for deals with major food chains. A deal with McDonald’s, in particular, is highly coveted in the industry.

Beyond Meat said that its three-year global deal with McDonald’s will make it the world’s biggest restaurant chain’s “preferred” supplier for the patty in its new McPlant burger. The two companies will also develop other menu items such as plant-based chicken, pork and eggs. Beyond Meat said that it will also create a plant-based menu for Yum Brands’ KFC, Pizza Hut and Taco Bell menus.

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