The first Beer Rally has ended
The Heineken Hungária celebrated the fact that the company from this year brewes Hungary’s most popular beer (Soproni) exclusievely from Hungarian barley.
The Heineken Hungária celebrated with a beer rally-competition: the competitors of the Magyar árpa útja – Soproni sör-rally (The Road of Hungarian Barley – Soproni Beer Rally), the representatives of the media drove almost 500 kilometers.
The competition aimed to draw attention to the voluntary undertaking the Heineken Hungária Zrt. The brewery since last December, has committed to prepare Hungary’s favorite beer, the Soproni of exclusively domestic barley.
Related news
Beer consumption is decreasing in Germany and Europe
German beer culture is known around the world, but even…
Read more >Anheuser-Busch InBev and Carlsberg are facing challenges due to weak quarterly results
The world’s top brewers, Anheuser-Busch InBev (AB InBev) and Carlsberg,…
Read more >Diageo gives Guinness 0.0 a €30m boost
Drinks giant Diageo has declared its commitment to almost double…
Read more >Related news
A new chapter has opened in the history of Pizza Hut: The restaurant chain can be renewed based on the Hungarian model
On September 12, the ribbon was cut on Pizza Hut’s…
Read more >150 million bottles, jars and aluminum cans have already been returned in Lidl stores
Lidl Hungary has reached a milestone in its new return…
Read more >Style rethought – Hungaria sparkling wine has been renewed!
Hungaria, one of Hungary’s most popular bottle-fermented sparkling wine brands,…
Read more >