No more wasting money

GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first half of 2009, fewer daily goods were bought, while in the second half people also switched to cheaper products. GfK measured a growth among products which are related to eating at home: cheese, sour cream, butter, spreads and baking powder. Oil, margarine, spices, milk and pasta sales remained stable.

Shoppers put fewer indulgence and convenience products in their baskets. Every third product was sold in promotion; consumer-patriotism was not a characteristic trend yet.