Origin and brand is important for shopping Hungarians

According to the GfK Shopper Insight 2008 reseach half of the shopping Hungarians always or often compare the products with different brands.

 Almost half of the shoppers hold on to
one brand, also 50% think that the well known brands are more
expensive, but have better quality.

At food shopping the origin of the
products is also very important. 39% of the people focus on, that the
product should be made in Hungary. 25% said that for them the origin
is important.

85% of the shoppers said that for them
it is very important, that the product should worth money.