Drink of our town?

If vodka fans were asked to identify the brand with the most distinctive advertisements, four out of five would pick Absolut. This word of Latin origin is present in all European languages, which makes it ideal for use in a universal marketing concept. Absolut is often used next to the names of cities. When we enter Absolut with the name of a city in the Google photo browser, we see an enormous variety of creative ideas, like Budapest with two Rubik cubes. Absolut is also beginning to be marketed with names of cities on the label, like Absolut New Orleans.