Changes in retail channels’ positions

By: trademagazin Date: 2014. 07. 30. 10:03

Washing-up liquid sales were above HUF 4 billion this and last January-April.

 Baráth Zita ügyfélkapcsolati vezető Nielsen


Baráth Zita
ügyfélkapcsolati vezető
Nielsen

From one period to the other value sales rose 4 percent and volume sales augmented by 1 percent. Stores with a floor space above 2,500m² saw their share drop from 37 to 35 percent. 51-200m² stores’ sales were also down 2 percentage points at 10 percent. On the contrary, the 401-2,500m² channel’s share increased from 28 to 29 percent. Sales by drugstores grew from 15 to 17 percent and 201-400m² stores’ share upped from 4 to 5 percent. Manufacturer washing-up liquids realised 82 percent of sales.

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