Change in retail channels’ weight

Grocery retail’s revenue from butter sales was more than HUF 10 billion in the December 2013-July 2014 period. Value sales were 13 percent higher than a year before and volume sales were 3 percent bigger. Sales are rather concentrated: stores with a floor space above 400m² were responsible for 74 percent from value sales. Private label butters’ share from sales was relatively high at 44 percent, but this ratio used to be 2 percentage points higher in the base period.