People drink less fruit juice in the crisis
Last years the total fruit juice sales decreased by 4%, specialist said this year the fall could be 5-7%.
Sió-Eckes, owned by German
Eckes-Granini group, sold 71 million liter fruit juice last year.
Company keeped its market leader position with 20% market share (the
total fruit juice market is 350 hectoliter/year). Sió-Eckes
could grow against competitors and expands its market share at high
fruit content juices.
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