TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
TikTok Shop went live in the U.S. on Tuesday, according to a blog post by the social media company. The move adds an e-commerce element to the popular app and will enable its 150 million U.S.-based users to find and shop for products within the app. The initiative brings shoppable videos and live streams directly to users’ feeds.
The available in-shop tools include the ability for businesses to create custom product collections on their profile page. A shop tab allows businesses to display their products and customers can see product recommendations and manage orders within one tab.
To support businesses with the launch of in-app e-commerce, the company also introduced its TikTok Shop Seller Center app. The separate app includes tools that allow merchants to connect directly from other e-commerce platforms like Shopify. TikTok said it also offers direct integrations to other platforms like Salesforce.
Related news
Mastercard’s tokenization transformation in Europe is halfway through in a year
A year after Mastercard announced its goal to completely eliminate…
Read more >Picnic opens advanced e-commerce distribution centre in Germany
In Oberhausen, Germany, Picnic has opened a fully robotised order…
Read more >Counterfeit food and beverages cause billions in damage in Hungary every year
In Hungary, counterfeit food and drinks cause losses of nearly…
Read more >Related news
A third of the population is still looking for ways to eat healthier, and only one in four Hungarians eats consciously
Nutrition is not only the foundation of proper bodily functions,…
Read more >The first Sustainable Packaging Forum took place
Sorry, this entry is only available in HU.
Read more >III. Employer Branding Conference: Is the future already here?
On 4 June 2025, the first Sustainable Packaging Forum took…
Read more >