TikTok Shop launches in US

By: Trademagazin editor Date: 2023. 09. 13. 09:59

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Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

TikTok Shop went live in the U.S. on Tuesday, according to a blog post by the social media company. The move adds an e-commerce element to the popular app and will enable its 150 million U.S.-based users to find and shop for products within the app. The initiative brings shoppable videos and live streams directly to users’ feeds.

The available in-shop tools include the ability for businesses to create custom product collections on their profile page. A shop tab allows businesses to display their products and customers can see product recommendations and manage orders within one tab.

To support businesses with the launch of in-app e-commerce, the company also introduced its TikTok Shop Seller Center app. The separate app includes tools that allow merchants to connect directly from other e-commerce platforms like Shopify. TikTok said it also offers direct integrations to other platforms like Salesforce.

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