TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
TikTok Shop went live in the U.S. on Tuesday, according to a blog post by the social media company. The move adds an e-commerce element to the popular app and will enable its 150 million U.S.-based users to find and shop for products within the app. The initiative brings shoppable videos and live streams directly to users’ feeds.
The available in-shop tools include the ability for businesses to create custom product collections on their profile page. A shop tab allows businesses to display their products and customers can see product recommendations and manage orders within one tab.
To support businesses with the launch of in-app e-commerce, the company also introduced its TikTok Shop Seller Center app. The separate app includes tools that allow merchants to connect directly from other e-commerce platforms like Shopify. TikTok said it also offers direct integrations to other platforms like Salesforce.
Related news
PepsiCo launching prebiotic versions of its namesake soda
The colas will debut online this fall and in stores…
Read more >NRF: Back-to-school shopping kicked off early this year
Concerns about potential price hikes due to tariffs have jumpstarted…
Read more >Starbucks calls corporate employees back to the office — or take a payout
Starbucks Corp. wants its corporate employees to spend more time…
Read more >Related news
Carrefour sells Italian branch to NewPrinces Group
Carrefour has entered into a binding agreement with NewPrinces Group…
Read more >