Holiday shopping rush: Prices in domestic stores are updated within seconds

“Strengthening customer trust and relieving the burden on sales staff are the two most important benefits of the spread of digital shelf labels. This goes far beyond a simple technological innovation”

– emphasizes Attila Kolonics, CEO of Art Match.

2025 developments are already proving themselves in action

The pace of digitalization has accelerated spectacularly this year. The SPAR store in Szentendre, which was rebuilt in the spring after a major break, has given new impetus to the modernization of the network. Since then, several stores – in Szombathely, Győr, Törökszentmiklós and now the store in Esztergom – have also been operating with digital shelf labels.

“Since then, new stores equipped with our modern systems have been opening one after another in the SPAR network. This trend also sends a message to the market that trade can be accurate, transparent and reliable”

– added Attila Kolonics.

Fast updates, error-free operation – and more time for human presence

During the holiday season, prices and promotions change even daily, which was previously accompanied by lengthy label changes. Digital shelf labels, on the other hand, can be updated centrally in seconds, freeing up employees’ time to help customers.
This is not just a matter of efficiency: in these times, it is especially important that employees have the capacity to inform, guide, or simply be a kind presence in crowded stores. In addition to technology, digitalization also brings real human value back to the sales floor.

The labels not only display prices, but are also suitable for displaying information previously used on paper labels – such as size changes, customer information, promotions, or marketing messages. This is for different reasons, but it is a direct advantage for both retailers and customers: the former can provide uniform communication, while the latter always have access to up-to-date information.

The system also relieves store operations: it supports inventory, quick access to product information, and with proper integration, it can even play a role in navigation within the store.

This year, the development has also spread significantly to smaller store types

The technology is proving itself not only in large grocery chains. In 2025, it will operate nationwide in several dozen domestic pharmacies, numerous Príma stores in Budapest and the countryside, and 25 Coop  stores.

“Digitalization offers several advantages at once: it makes the store more modern, it is a relatively simple investment, and most importantly: it increases efficiency”

– said Attila Kolonics.

Two experts, national background

Art Match, in cooperation with Szintézis Zrt., ensures the installation and reliable operation of digital shelf labels, so that the transition for retailers is fast, stable and predictable — not only during the peak Christmas season.