The Hungarian brand museums are especially popular during the holidays

In addition to the continuous interest of foreign visitors, this year, the museums of Szamos, Törley and Zwack have been growing, thanks to the company and family programs offered to Hungarians.

The Hungarian capital is becoming more and more popular among tourists, and the museums of the best-known Hungarian consumer brands as well. In line with the contemporary expectations, the program offering has been expanded with interactive guided tours, tastings and crafts programs in recent times. Museums operated primarily as part of the marketing activities of brands can become self-sustaining over time, thanks to the company team builder and group programs intended for Hungarians.