Unilever Introduces Wrapper-Less, Multipack Ice Cream In The UK

Unilever has announced that it has launched its first wrapper-less, multipack ice cream for the Solero Organic Peach range in the UK.

The move is a part of a trial project, which is being conducted in collaboration with Ocado on a limited number of products.

The project is a part of Unilever’s ‘#GetPlasticWise’ initiative, which aims to help the company in achieving its goal of making all its plastic packaging reusable, recyclable, or compostable by 2025.

ESM